Smart messaging

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Avatar for Mukashfa
3 years ago

 


THE other night I listened to Lesley Hazleton, known for her books on the inter­section between religion and politics, in a debate on the role of religion and science in a post-pandemic world. The theme of the debate was couched in a question: will sci­ence be the new religion in a post-pandemic world? The discussion explored many ideas related to science, religion, faith, and the global response to Covid-19.

One of the first things that Lesley Hazleton brought up w a s how many Muslims refuse to wear masks or practice social dis­tancing, because they believe their faith is so strong that Allah will protect them from catching the virus. She was unequivocal in denouncing their actions as going com­pletely against the teachings of Islam which require us to behave with responsibility and care towards our fellow human beings. I recognised the attitude of many Pakistanis towards Covid safety precau­tions in her words. Some of them are so con­fident of God's protection that they don't even believe the coronavirus exists. Others believe that those who are taking precau­tions suffer from a deficiency of faith and are allowing rear to dominate them. Many flocked to mosques and congregational prayers as soon as restrictions were lifted because they believed they were being deprived of the thing that would give them the most protection from worldly harm. All of chic, Lesley Hazleton says, is "performa­tive faith. - meant not for the Creator, but to impress your fellow man.

Faith has always been a double-edged sword in Pakistan. On the one hand it steers us towards positive action, charity and gen­erosity, a nd piety. On the other, we fall back on fatalism and helplessness when over­taken by problems or calamities over which we feel we have no control. Problems which could be solved by forethought, planning and methodical implementation - individ­ually or as a group, administration or an entire government - are labelled as God's will when human lives are needlessly lost, as in the recent PIA plane crash, or our response to the coronavirus pandemic. The interplay of religion and politics in Pakistan is why we don't listen to the sci­ence which tells us how to protect ourselves from Covid-19. At first our perception of faith made us arrogant, as Lesley Hazleton observed: we should be so strong in our reli­gious belief that God will protect us that we have no need of changing our behaviour. And our politics presented us with the false binary between saving lives and saving the economy, working hard to convince us that there could be no workable balance between the two. These two viewpoints combined resulted in the situation we find ourselves in today: a surging infection rate, an over­stressed healthcare system, and a state of helplessness about both.

A Pakistani-origin infectious disease expert at the University of Maryland, Dr Faheem Younis, has written about the missing ingredient in our national response to Covid-19: putting medical experts on air every night to deliver a briefing about the pandemic's progress in the nation, and to answer questions from the public about the disease.

The government can work with the media to make this happen and increase the pea plc's faith in the government this time around, allowing for myth-bus.ng and the dissemination of correct information on a nation-wide scale. And including the ele­ment of faith, but in a way that supports the science, not opposes it, could drive the mes­sage home to those for whom faith is a prior­ity. (This was the same way the Pakistan Army convinced the nation to support its fight against terrorism.)

There are two strategies which the world's scientists and epide­miologists have iden­tified as our way out of lockdowns and the illness itself: (1) test, track, and iso­late, which is what the government needs to do, and (2) face mask, hand-washing and social distancing, which is what the people need to do. In fact, more studies are emerging that face masks may be the single most effective protection against the disease, whose domi­nant route of transmission is airborne. How to ensure compliance among those who still think this is not a reality?

As in any war, the psychological battle is as important as the physical one. We need smart messaging, not just smart lockdowns, that works with our Pakistani psychology and uses some of that performative faith to our advantage. Instead of thinking of reli­gion and science as rivals, let's declare eve­ryone who takes precautions against the virus to be following the tenets of the faith that direct us to care for one another. A TV spot showing Pakistani celebrities wearing face masks accompanied by the directive that saving one life is like saving all of humanity might convince citizens to do the same. We'll have to harness our national characteristics of faith, passion and enthusi­asm in the right way if we want to even make a dent in the battle that lies ahead.

The writer is the author of Before She Sleeps. Twitterebinashah

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