International Marketing is an export, franchising, licensing, or full direct entry of an organization into another country or countries. It’s means that the international marketing involves the importing or exporting of the product form the other country. Outsourcing your products or parts of your products and services is the new trend these days. Especially in big companies that focus on innovating technologies or other electronic devices. Because here in our country it is hard to find a good quality product that mainly made here in the Philippines when in terms of technology. And also merging with the other companies from the outside of the country gives a big impact to the business you build.
So, for me doing business internationally is a great opportunity but there are lot of things you need to risk for the business to survive because there's no business that succeed without taking a risk. We need to make sure that the business we will build is not only profitable but also a business that will satisfy your target market. We must make sure that the quality of our product will be consistent even if you will make or provide a new product because through that you can maintain the loyalty of your customer.
Some challenges you will face in building a business internationally are the traditions and cultures of your customer because it involves different country it means that the culture you may face is wide and a lot of adjustment you need to do for it. You must know the background of your target market and make a study about it. For you to be able to understand what they want and what they need. Because through it you would know if the business you will build is accurate to the country you choose to be the location of your business. Also, study their language for you to build a good relationship with your customers. There is also a challenge in Government systems. Because building a business need to under go to a legal system that may cause you a lot. But you must pass it for you to be able to build your business in a legal way.
People getting lose on businesses because they never do any research. We all need to know more and more before we start a business.