Amazon.com (AMZN) is known for its forays into cutting-edge technology and product offers. The company has dabbled in drone deliveries, branched out into media content creation with its own slate of television shows, and done a lot more. With each step, the company has grown in popularity and gained control over a broader and broader area; it has come a long way. Amazon has apparently purchased a number of cryptocurrency-related domain names, prompting some analysts to speculate that the business is planning to enter the expanding cryptocurrency market.
Although Amazon spokesmen have been tight-lipped, this isn't the first time that the business's activities have caused some customers and investors to believe that the business is about to introduce a cryptocurrency. The internet behemoth has already purchased domain names such as amazonbitcoin.com, which has never been operational. Then, according to various press sources, Amazon purchased a slew of new domain names in mid-November. Suddenly, there was a frenzy of speculation all over the place. Amazonethereum.com, amazoncryptocurrency.com, and amazoncryptocurrencies.com are the three new URLs available for purchase.
Simple trademark protection could be another motive for Amazon's recent domain acquisition. The corporation can afford to acquire a wide range of website addresses, possibly for the sole aim of preventing those sites from falling into the wrong hands. If these sites are used in ways that are unrelated to Amazon, they may dilute the company's brand. In this case, Amazon's purchase of these domain names is unlikely to indicate any imminent plans to introduce a cryptocurrency or cryptocurrency-related items.
On the other hand, it's possible that Amazon is planning to establish its own digital money. It would hardly be the first major corporation to do so. If Amazon decides to develop its own cryptocurrency, there's a compelling case to be made that its scale and brand strength will give it a huge boost right away. However, if a huge corporation like Amazon launches a cryptocurrency, it may only be a matter of time before other huge corporations follow suit, potentially oversaturating the market and investor interest. Only time will tell what those domain names will be utilized for, if anything at all.
According to a job posting for Blockchain Head of Product, Amazon is looking for someone with experience in decentralized financing (DeFi).
The job description stated, "The candidate will have a track record of creating excellent solutions at scale in new sectors, and is passionate about blockchain, distributed systems, and cloud scale software." “Ideally, you will have prior experience delivering items or working in a manufacturing environment.
You should ideally have experience delivering blockchain-related products or innovations, particularly in DeFi or traditional financial services.”
Amazon was rumored to be hiring personnel to develop a digital payment token, which appeared to be part of an emerging-payments program that would be tested in Mexico.