Communication

Individuals communicate with each other, and each of them expresses his thoughts and feelings, using a method of communication. To convey these implicit messages, between the sender and the recipient, and here lies the importance of understanding the communication process, with its means, dimensions, role, impact, importance, means of development, and development. When talking about means of communication and communication, it is imperative to define them, as they are: those tools and devices that are used; To transfer ideas, feelings, and opinions between the two parties to the process of communication and communication, and today the importance of these means is increasing, in conjunction with the multiplicity of their forms and characteristics; For example, the Internet, as a modern means of communication, has contributed to changing the linear nature recognized in the traditional media, as modern means have enabled users to create their content and exchange it with each other through social media and mobile phone applications, and this multiplicity of means has been accompanied, And the expansion of user segments, an increasing variety of forms of communication, and creating content, such as animations, video, online radio, and 3D display technology, and others.

This means forming a new type of interaction between the sender and the receiver allows the parties to the communication process to take advantage of this communication in terms of the ability of recipients to dialogue, and to express an opinion, and expression by various means and the sender to take advantage of the views of the public, and develops from the census, and to improve the drafting of his letters And the modes of displaying them in line with the requirements and desires of the public, and the mobile phone is one of the most widely used means of communication. Because it enjoys ease of use at any time and anywhere, with direct messaging capabilities via text messages, video, or voice calls, in addition to the applications it contains that provide unlimited services in contact and communication.

As for the means of mass communication, they are those that achieve contact with a large number of audiences, and connect them in their various places, including newspapers, radio, television, and cinema channels, as all of these public means have been subject to the amendment by increasing their spread and developing their experience with the Internet, And broadcasting via satellites, so these means have renewed horizons in the speed of broadcasting and the development of forms and contents of interactive media content sent through them.

An overview of the development of the means of communication and media

Human founded ways of reaching out a long time ago by inscription symbols on the walls of caves, forming plumes of smoke rising, has not given up his need to communicate, media, pigeons, and his path; To be a tool of postal correspondence for an extended period, even during the two world wars: the first and the second, after which the postal system came, then paper newspapers in 1605 AD, which led to the flourishing of its production and the expansion of its spread, but in the 1830s of the nineteenth century, the world was on a date With the invention of the radio, then telegraph correspondence began in 1844 AD, which allowed the emergence of the telephone, until the activation of the telephone service Fixed ground in 1900, and after several serious attempts, the television set was invented, which evolved to be broadcast in two colors: white and black.

It is worth noting that the term Internet began to appear in 1973, after the invention of the computer in the fifties of the twentieth century, when the global Internet was launched. In 1991 AD, and in 1994 AD, platforms for receiving, sending an e-mail, and internet search engines began to emerge, with successive achievements in the ability to send text messages, and then the emergence of social media, which helped open the door to communication, since the establishment of the Facebook site Facebook in 2004 AD, followed by Twitter after only two years, and social media today is still racing to top the scene of its entitlement; To be the expression of the character of human communication in the different languages, places, beliefs, and desires of people.

New media and its means

New media is distinguished from traditional media by its means; The new media depends on the computer, the Internet, the mobile phone, or the mobile phone, while the traditional media depends on television, paper newspapers, and the radio.

Therefore, new media is called a group of names, namely: digital media, interactive media, multimedia media, hypermedia, and others. As for the elements of new media, they are the computer, the Internet, and the multimedia, as it is with the integration of these elements, it takes place the production of an advanced communication process based on the means that provide various options for viewing, participation, and instantaneous interaction, which would open the way for a greater variety of transfer services and news editing, with the possibilities of immediate interaction between the sender and the recipient.

The new media is taking a more interactive form with the passage of days. Because it has the potential for ease of processing, modification, storage, retrieval, or search again, the multiplicity of these capabilities has multiplied the new media, including:

1-Blogs

Blogs are considered one of the oldest new media outlets, but they still keep pace with the newly created media, through which read, audible, and visual content is shared, and that content can be classified according to certain categories, and it is also an interactive environment between those interested in the content posted on it.

2-Augmented virtual reality technology

This technology is designed; For more sensory interaction that the recipient feels when viewing content on it; Through advanced audio and visual technologies, an event or a place can be simulated. For the recipient to feel as if they are part of the situation, it is an experience that immerses the user with the interaction of the largest possible number of his senses, his imagination, and his mind, in addition to the 360-degree panoramic view technology, and these technologies are used in videos, games, and are seen as the promising future in the development of new media Which takes it to a new stage, which is a different experience in all its levels.

3-Social media

It is one of the most common methods; Because of its characteristics that allow the user to participate, and to interact in real-time with new events, opinions, and situations in a scene that enables the user to be the sender, and the recipient at the same time, according to the interactive structure on which these sites are designed; Therefore, the average user of these sites spends about 1.72 hours browsing them during a single day, and the future of the new media will likely be linked more closely with social media platforms, especially if they are combined with other means, such as virtual reality technology, or something similar.

4-Electronic newspapers

It is similar to blogs like their composition, the mechanism of interaction in them, the form, and the content of the content presented on them, but the focus in them is on news of all kinds, and users of social media have contributed to their superiority over traditional newspapers in their spread, and the extent of demand, as well as in directing advertisers to redouble their focus on the online field; to promote their products, which contributed to the decline in advertising revenues in paper newspapers, and doubled them in electronic newspapers, and this is an indication of a shift in audience interests.

5-Video games

That medium is seen as designed; Fun and entertainment are, in one way or another, and influencing factors and the founder of a daily media culture that makes users within a virtual world that has its policies, culture, and norms.

The phenomena accompanying the spread of new media

The new media produced several phenomena emanating from the wide demand for the use of these means by various groups and segments of society. Among these phenomena are the following:

• Reducing the monopoly of major institutions in the news, and the emergence of new and diverse platforms; To express an opinion, every person can send, receive news, and participate in commenting on it wherever he is, and at any time, without the media establishment or news agencies necessarily being part of that process, as the audience takes over a large part of the communication process between them. This is called (the phenomenon of informing the public to the public).

• Making room for non-specialists; To exercise the role of (citizen journalist), as this contributed to the emergence of more diverse and creative contents, cultural and media forms.

• Highlighting issues not covered by the traditional media, which increases the pressure on the traditional media and may affect their editorial policies.

• Forming social communication networks for virtual societies that bring them together with their issues, interests, and dialogues, without restrictions of place, time, identity, and belonging, and establishes the formation of an interactive environment that is flexible and quick to activate, with the least amount of hindering determinants.

• Show the topic of specialized media; Where the phenomenon of fragmenting the masses consists of broad audiences into small class audiences, gathered by one platform, within a specific framework, and a media discourse that takes into account and targets these groups.

Media roles and their influence on the individual and society

Society's interactions vary with what it is exposed to by following the various media outlets, yet the impact on the audience is almost inevitable according to its percentage and manifestations, bearing in mind that what the media should today is to build trust and maintain it with the audience so that the content presented to the masses is related to development The truth to them, in its various forms; The media is an influential factor in war, peace, education, unemployment, literacy, class, and the rejection of racism.

Therefore, all of the media content makers must be satisfied by being self-responsible and ethically responsible for everything they present to society. Because people's decisions and opinions depend in some way on the information they receive, and facts through the means of communication and the media, it is possible to miss some facts, or to prolong or resolve disputes; Therefore, these unfair media campaigns can be confronted through the awareness of society, its perception, education of its youth, and the activation of their roles.

The benefits of media and communication

The potential harm resulting from the negative use of the media and communication can be countered by competing with the positive use of it, as many benefits enable young people and adolescents to invest the Internet in a way that benefits them in advancement, including the following:

• The Internet provides an open world for its users; Searching on the Internet saves time and effort, as it provides almost unlimited resources and provides various answers related to complex issues, which leads to the development of talent and the ability to use the Internet, knowing that schools and universities realize the importance of activating this role, and establish; To build disciplined interaction and awareness in students' use of the Internet and modern means of communication.

• Many websites and programs give real opportunities for distance learning and enable the student to achieve fun and interest, using illustrations, animations, competitions, and even video games of which what redesigned For educational purposes, which is a gateway; To develop skills and sharpen talents, it is worth noting that the winner is the one who invests these resources first, and does not accept to waste his time in something that does not benefit him, and is interested in achieving achievements that raise his level and bring him closer to his ambitions.