Advertisement is seen by some consumers as a nuisance that would only ruin the moment of what they’re watching or listening. Some advertisements are effective and some are like passersby who make their existence out of nowhere—uninvited or unexpected. Some say that some ads do not serve the purpose. But consumers also take advertisements as an advantage to be digitally informed or aware of new products that might be of help to them; ads that promote their sales by underlining the best quality of their products. Advertising industry generates significant economic impacts which forward the over all wealth and resources of the nation. Advertising also determines the inputs of the demand and supply and monitor its specifics.
According to Statistica, the majority of media audiences in the Philippines preferred watching ads on television in a survey conducted in 2017. Additionally, video streaming subscriptions among consumers wasn’t that popular locally. They also added social media advertising where Facebook is one way to promote the brands and with the number of internet users increasing to 69.6 million in the Philippines in 2018, turning to social media for advertising may be more effective for B2C e-commerce. They also included data or graph which shows the digital advertising expenditure share of total media ad spending in the country from 2015-2020. From 2015, it amounts to 13. 1 % and have unceasingly increased by a mere 2% up to 2020 with 24.2 % out of 30%. This includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices and various formats of advertising those platforms; excludes SMS and MMS messaging-based advertising, as Statistica has reported. According to iConcept Global Advertising, Inc., big brands are funnelling their advertising budget to digital marketing due to advantages that this mode of advertising offers such as cost, targeted audience, re-marketing and organic reach and post boosting. They also explained that a 30-second TV commercial costs around P500,000.00 to P800,000.00 and a small image ad in a local newspaper would be somewhere around P20,000.00 to P50,000.00 and that, some of the big companies spend 4 to 20 Billion pesos yearly on TV ads alone. Combining these statistics would amount to billions of dollars that advertising companies mostly spend to promote their products not only nationally but also reach people worldwide.
Companies and agencies spend a large amount of money to advertise their brands and products on social media sites, TV, billboards and radio because they can capture a larger number of target audiences and they find this as an effective way to generate leads which enables them to achieve their goals in advertising. The growing impact of advertising to the global economy generates other companies to compete and give new products where it also encourages more and more consumers to buy because these products meet the wants of the consumers and not only that it has an increase in the company’s sales. The digitizing of the advertising industry in The Philippines has tremendously changed how people can easily know about these products; traditional form doesn’t reach people that much today. It does not only bring Filipino advertisers and marketers to a certain level of proficiency but it would also help consumers to engage nationally and give them ideas such as destinations that they might visit or products they might try.
Moreover, advertisements can be quite persistent and annoying but as engaging with the online world is becoming a routine, I’d like to withdraw my words or my thinking back then as I've come to realize that ads can be very useful too. As a citizen of this country, I like the idea of actually watching advertisements without thinking of skipping it, specifically when it’s about native products which are being introduced to me, who just happened to open a video or scrolled down through my news feed. It's astonishing because Filipino advertisers these days have emerged and their contents are far more interesting and satisfying. Advertising in itself proves that it is an essential tool in the economic growth of the country.
