What is Marketing? How to do Marketing and Advertising
What is Marketing?
Marketing means communicating about your products, services, or business with your potential customers, Marketing involves telling who you are, what products and services you are offering, what are the major benefits or advantages of your products, and what the customers get by buying your products and services, etc. Marketing mainly tells about your unique selling proposition. Marketing is mainly involved in two things, building your brand (informing people about your business and your main products) and generating sales (selling your products to generate revenue. If you are new in the market, you need to do marketing, if you want to grow your market, you need to market your business and product, if you want to introduce a new product or service, you need to market your product. Even if you are a big business you should continue to market your business and products so as not to lose your market or customers. That's the reason why bug businesses continue to market their brand and product. Marketing involves spending a lot of money on advertising campaigns or running ads. There are different ways to market, one, you can use traditional marketing platforms like radio, TV, and newspapers, two, the online marketing platforms like social sites.
Marketing and Advertising Platforms
The mass media like Radio, TV, Cinema, Billboards, and newspapers are classified as traditional advertising platforms. However, the internet is considered a new-age advertising method. Advertising on the internet is called digital marketing. Digital marketing uses various platforms and approaches. Facebook is one of the most popular digital marketing platforms. On Facebook you can advertise in a number of ways, you can do text-based marketing, image-based advertising, or video-based advertising, you can use Facebook ads to build your brand or generate sales on your products, and you can use Facebook to drive targeted traffic to your store. Google is another popular digital marketing platform. Google has multiple platforms and offers multiple marketing methods. You can advertise across a lot of Google products, from Google search to youtube, admob (a mobile advertising platform), or google approved blogs and websites. You can use CPC or CPM advertising. You can do digital marketing to generate sales, build your brand, improve your market performance, build your customer base, etc. Comparatively, digital marketing is also cheaper than traditional marketing. For example, you can run an ad on Facebook for 10 days with just a $1 per day budget and by spending $10 you can easily reach 10k people. You can do advertising for $10 on traditional media.
Digital Marketing
There are a lot of digital marketing techniques and numerous digital marketing platforms. You can do search engine marketing, social media marketing, email marketing, etc. You can use Google, Yahoo, Youtube, Facebook, TikTok, Twitter, etc. for marketing. You can do pay per click, cost per impression, cost per action, cost per leave, cost per view, etc. to market and promote. It is difficult to say which is the best digital marketing technique, platform, or method. It all depends on what you are promoting, who your target audience is, how much money you are willing to invest, what is your marketing goal, etc. If you want to generate sales, search engine marketing can be really good. Let's imagine you are selling T-shuts, and you advertise on Google search. People looking for T-shirts on google will see your ad and might be interested in your product. If they end up buying, you made a sale. Likewise, you can use social media to build your brand. For example, you have a company called ABC. YOu create a Facebook page and promote it on Facebook to build followers on your page. When you built followers, you start sharing about your business and you will build your brand.
Influencer Marketing
If you are in the entertainment industry, sports industry, fashion industry, a politician, or even a popular figure you already have a fan following, therefore, if you join a social site, you will easily build a following and gain the status of influencer. For instance, if you are an actor, a singer, or an athlete, you can easily become an influencer. For the rest of the people, it is really difficult to build a following. If you cannot build a following you cannot become an influencer. However, this does not mean you cannot become an influencer. Actually, anyone can become an influencer, it is just that popular figures find it easier whereas general people will have a difficult time building followers. If you are a general person, you will first have to become a good content creator. A good content creator means you will have to become a good copywriter, video maker, photographer, graphic artist, etc. Since content is the king, you will have to focus on building good content, if you continue to post good content, people will slowly start following you, will begin sharing your content, and will start building followers. Once you have followers, you can do influencer marketing.
