What is Business Automation? Why You Need Automation in Your Business?

If you want to promote your business on Twitter, what do you do, log in to Twitter every 4-5 hours and share your products or links? Or use the schedule feature? If you are using the schedule feature, you are automating Twitter promotion.

Let's say, you want to promote your product on multiple social sites, do you log into every site and then share your product or use a product that allows you to share on multiple platforms with few clicks? You might be interested in the second option.

This is nothing but business automation.

Business automation means using tools, apps, and software for your business management, business promotion, sales, and support. By integrating software, tools, and apps in your business, you will be handling certain things for Artificial Intelligence so that you can run your business with a small human team.

Reasons Why You Need to Use Chatbots For Your Customer Service

A business cannot survive without customer service. If your business has a lot of customers, it is very likely that a lot of people also contact you to solve issues with the product they purchased. If your customer service department gets a lot of complaints, it will be difficult for 1-2 staff members to reply to the customer complaints. That’s where the role of chatbots comes.

Chatbots are the software that will solve problems for the customers based on the question typed by the customers. Chatbots are useful for businesses that offer products and services through the website.

Let me give you a simple example. Your customers want to ask something. They send you a message, instead of human staff, you have a chatbot to answer the questions. The bot will provide answers based on the key terms used in the questions. The customers might get what they were looking for. The chatbots may also point your customers to the knowledgebase articles based on the key terms in the question.

If you need a chatbot for your business, you can hire a developer.

Customer service might be obsolete for some businesses

Customer services are very important for the business. By providing customer services businesses are offering after-sale services or trying to pitch their products to potential customers. Customer services are also ways to connect with the customers, hear their feedback, and spot problems in your business if any.

However, for some businesses customer services might be completely obsolete. Here are some of the reasons.

If the business has published a lot of knowledgebase articles, customers can solve their own problems.

If a business, uses AI-based chatbots to answer queries, human customer support staff might be absolutely unnecessary.

If the business offers the best product or service, customers may not need any further assistance.

I will share my own experience. I am a Namecheap customer for 15 months. I have never asked for their assistance. They have the best products, which do not actually require any after-sale service. They also have a lot of how-to articles published that clearly explain what to do when a problem arises.

Customer Satisfaction is Important

Customers are very important for a business. If you do not have customers, you will not make any sales, when you do not make any sales, you will not earn anything. Therefore, you need to give a lot of emphasis on customers' satisfaction. You will have to always work hard to retain your customers, build loyal customers and try to make a first-time customer to a recurring customer.

When you sell your product, your work does not end up there. You will have to follow up with your customers to see if he is satisfied. In case he is not satisfied, you will have to ask him what you can do to improve the quality of the product. You will also have to ask him to leave reviews and ratings for your product. This kind of follow-up will help you establish a personal relationship with your customer which will help you to build a long-term relationship. When you have a long-term relationship with customers, you can sell the product again and again.

One of the main ways to keep your customers happy is to have good customer service, and you can automate your customer support in the following ways.

Try to offer the best products and services so that your customers do not have to look for customer service.

Use AI-based chatbots so that your customers get the required answer without the need for human staff.

Offer a lot of knowledge-based articles which will help the customers to solve their own problems.

Provide videos that will help your customers to solve their own issues with your products and services.

First published on Trendri, in author's name.