Understanding Keywords For Better Revenue
If you are SEO expert, you can not only rank your website on the top and generate organic traffic, and also sales on your website, but also provide SEO consultation services to other people. How do you become SEO expert? You should lean different aspects of SEO (On Page, Off Page, etc.) and how to use these strategies to improve your SEO ranking. You can certainly learn through self learning, however, if you want to learn faster and in better way, you should actually enrol for learning classes, either online or offline. Try to learn from industry experts by reading their content.
Can You Do Your Own SEO
If you have knowledge and skills, you can certainly do your own SEO. However, I believe SEO is one of the most misunderstood term that people use online. For most people, SEO is all about adding keywords and building backlinks for your website. Well, these are certainly important SEO strategies but there is more to SEO other than keywords and backlinks. SEO is also about creating and publishing high value content, a nicely designed website that is fast, having a clean interface where people find easy to navigate. SEO is also about getting your site noticed on social media not just on search engines. Proper SEO will help your site appear on the top search results.
How to Do Local On-Page SEO
If your content, products, services, website, or a business is targeted towards local audience, you need to do local SEO. Here are a few tips on how to do local on-page SEO.
First start local keyword research and write content that includes local keywords. Optimize your web pages for user intent and target keywords. Build landing pages to sell your products and services to local people. Add alt text and optimize images for local search. Link your internal pages and take the benefit of internal linking. Use local business schema and include consistent NAP data on your site. Finally monitor your local SEO performance.
What Are The Elements of Technical SEO
SEO is broadly classified into three categories, on page, off page and technical SEO. In this post, we will explain what the elements of technical SEO are.
Page Speed: Your webpage should load fast
Duplicate content: Your website shouldn’t have duplicate content
Structured data: This helps search engines to identify your content topic
Crawl depth: Number of clicks a user needs to dp before reaching the page he wants to visit.
Hireflang: HTML attribute to target language and geography
Indexability: Your webpages should be indexed on search engines
Mobile friendliness: Website should be responsive
Crawalability: Your content should craw on the search engines
Security: You should use SSL to securer your website
Understanding the elements of technical SEO helps you to do technical SEO on your website
Understanding Cost Per Click For Better Revenue On Your Site
Using Cost Per Click of CPC ads is one of the most common ways to make money from your site. Before I explain how you can make money with CPC ads, I will present you some CPC data related to Marketing and Advertising niche.
According to Google data, CPC rates for Marketing and Advertising in the tire one countries like US, UK, Australia, and Canada are: $6.45 in the US, $3.49 in the UK, $4.12 in Australia and $2.74 in Canada. What does this actually mean? Well, If your website shows ads related to marketing and advertising, you can earn as much as $6.45 per click from the visitor in the UK, $3.49 per click from the visitor in the UK.
Understand Monthly Search Volume for Keywords
In order to get a lot of traffic from search engines, you need to know what keywords bring most traffic, and use those keywords on your website and rank your webpages high on searches for those keywords. Let’s say your main topic is Marketing and Advertising, let’s find out monthly searches for keywords related to this niche in the US, UK, Australia, and Canada. Let’s exemplify with “SEO” as a keyword. In the US, monthly search for “SEO” is 135,000, in the UK, it is 40,500, in Australia it is 18,100 and in Canada it is 22,000.Once you know the search volume for the target keywords, you can use them accordingly.
Understanding Search Volume and CPC Rate To Improve Revenue
If you want to earn more from your website, you need to understand two things: one, how much monthly searches your target keywords is pulling and how much CPC rate your target keyword is getting. CPC and search volume differ according to location. For example in the US search volume for Logo Design is 110,000, however, in the UK it is 49,500, likewise, in Australia, it 22,200 and in Canada it 14,800. If your target is keyword is logo design you need to focus on getting traffic from the US. The same keywords get different CPC in different location, for instance average CPC for Insurance is $17 in the US but in UK it is $6.86, in Canada it is $3.57, and in Australia it is$8.39.
How to Choose Best Keywords
If you want to make a lot of money you need to choose the best keywords. How to choose the best keywords? Well, it is simple, you will have to check keyword research tools and see the keywords that have high CPR rate. Recently, I did some reseatch by using Semrush keyword tool and I found the following data
Top 5 Keywords in Canada
Insurance (Average CPC $3.57)
Marketing and Advertising ($2.74)
Home and Garden ($2.21)
Internet and Telecom ($2.21)
Legal ($2.19)
Top 10 Keywords in Australia
Insurance (Average CPC $8.39)
Marketing and Advertising ($4.12)
Cryptocurrency ($3.08)
Internet and Telecom ($2.67)
Online Banking ($2.09)
You can use these keywords to earn more.
How to Build Organic Traffic By Utilizing Keywords
You need organic traffic on your site to earn better revenue. You can get organic traffic only when you are targeting high traffic keywords. I traffic keywords means the keywords a lot of people are using on google search or other search engines. Therefore, first you need to find out which keywords can bring a lot of traffic and then you can create content around those topics. But remember, using top keywords alone won't get you organic traffic, you also need to build backlinks. You need backlinks form reputed sites, the sites that have higher page rank and are related to your niche.
Can You Rank on Multiple Search Engines?
When you search for something on Google, Bing, Yahoo, DuckDuckGo, or other search engines, you will usually get similar results. For example, if you search for something on Google and the websites that appear on the first page of Google will also appear on the first page of Bing when you search the same thing on Bing. That's because they use similar factors to decide what shows up in your search. But it's not always exactly the same; there might be some differences. Google is the most popular because of marketing, not because it's better. People often say "googling" instead of "searching" because Google is so well-known. Since Google has the most users, it makes sense to focus on Google rank if you want to reach more people.