Step By Step Process to do Site Audit

If you want to hire an SEO company or SEO consultant to do a Site Audit, you might have to spend a lot of money. If you operate a huge website with a lot of revenue, you might easily spend money on Site Audit, but for people with small websites and small revenue or no revenue at all, it might not be financially viable to spend money on hiring an SEO company or SEO consultant. Here lies the importance of doing a site audit by yourself.

Before you sit on to do a Site Audit, you need to understand what exactly is SEO and what are the techniques of SEO. Site Audit actually is SEO auditing on your site, in other words, Site Audit is analyzing your website for SEO value. Therefore, if you have knowledge on SEO and basic skills to do SEO, you might be able to do site Audit easily.

Here is a step by step proves to do Site Audit

Content: You need to check the title and description of your website content, you need to check for duplication, check for primary keywords and secondary keywords, etc.

User Experience and User Interface: Check whether you have an attractive design or not, whether the site loads fast or not.

Backlinks and Social sharing: Check backlinks and your website’s social pages.

How to Check for Technical SEO On Your Website

Technical SEO is s important as Off-Page SEO and On-Page SEO, but sadly a lot of people miss this vital SEO strategy. Doing Technical SEO can be as simple as improving your site speed to as complicated as checking Status Codes.

Here is a quick guide to what Technical SEO includes and how to do Technical SEO.

Loading Speed

Check whether your site is slow due to large HTML page

Check whether your site is slow due to redirects and loops

Check whether your site is slow due to uncompressed images

Check whether your site is slow due to the plugins, add ons, template, theme

Check whether your site is slow because of formatting

Check whether pages are missing or are inaccessible

Check whether there are broken or outdated pages

URL Structure

Check whether it is clean and free from irrelevant characters

Check whether it clearly explains what the page is about

Check whether there is a duplicate issue

Note: Sometimes slow loading of the site is also related to server issues, for example, 5xx issue is server related. If you are using shared hosting for a site that is receiving huge traffic, your site will not only be slow but also might be inaccessible to the visitors, which is a 4xx issue.

Off-Page SEO Checklist

For a lot of people, Off-Page SEO is only related to building backlinks, while building backlinks is the major strategy for Off-Page SEO, Off-Page SEO is not all about building backlinks. Here is the checklist for Off-Page SEO

Backlinks

Check the total number of sites linking back to your site

Check for toxicity score, an indicator that shows how many spammy sites have linked to your site

Check for relevancy of your niche or topic

Check the Domain Authority of referring domains

Check for broken backlinks, and see if these links redirects

Check for the diversity of anchor text

Name, Address, Contact Information

Check whether your website is listed on Google Business

Check for your website on web directories or site listing

Check whether your site name, address, and contact information are the same everywhere

Social Media

Check the total number of social sites you are using

Check whether your social pages are updated regularly

Check whether your social pages use the same name, address, contact information for your site

Reviews

Check your website reviews on review sites

Check whether these reviews have properly used your name, address and contact information

Check for the sentiments of the reviewers             

Check how customers are responding to the reviews

On-Page SEO Checklist

You might have done SEO on your website, do you think your SEO efforts are enough? Here is a checklist for On-Page SEO.

On-Page SEO for Overall Content

Check for duplicate content internally (in your website) or externally (on someone else’s website)

Check whether primary and secondary keywords are present in your website content, website tags, and website description

Check whether you have used H tags in your content where appropriate

Check whether you have used the same primary keywords in numerous content; if yes, remove them

Check whether you have used local geo keywords or not (must for local ranking)

Check whether visitors can contact you easily or not (you need to provide multiple contact methods)

Internal Links

Check whether you have descriptive anchor text

Check whether your links are broken

Check whether you have interlinked your pages

Outbound links

Check whether the outbound links open in the new tab

Check whether links are broken

Check whether the links land on suspicious pages

Content Formatting

Check whether your paragraphs are short (short paragraphs are preferred, avoid long paragraphs) Check whether you have used numbered lists

Check whether you have used bullet points

Multi-Media Usage

Check whether you have used images, videos, and GIFs

Check whether embedded images and videos are broken

Check whether you have used descriptive alt text for the image