Social Media Advertising Tips for Newbie
In order to generate sales through social media platforms, you either need to have a social media page with tons of followers or spend money on ads. For example, if you want to promote your website on facebook you need a facebook page with a huge following. If you do not have a huge following, you can use facebook ads. When you advertise on facebook you can reach a lot of people and generate sales and traffic. Facebook is not the only social site for generating traffic and revenue, you can try other platforms as well, for example, you can start promoting your products on tiktok or youtube shorts.
Advertising on Social Media Platforms
It will be very helpful to understand how the YOutube algorithm works. However, you can still perform well without knowing how youtube ranks your video. The basic rule to get views on your youtube videos is to publish high-quality videos. Your videos should not only be of high quality but also original and unique. If you are publishing in a saturated niche, your video will never fall into the high-quality category. You also need to do SEO on your videos, when you do SEO, your videos will appear high on internal as well as external rank. Last but not the least, you can try advertising your videos for better reach.
I use Facebook, Twitter, and Pinterest. Some people use Instagram, they don't use Facebook. Some people are not using Facebook or Instagram but TikTok instead. Therefore, in order to use social media for business, you need to use most of the popular social media platforms because your customers are not concentrated only on one platform but on multiple platforms. Social media platforms have their own unique features, for instance Tiktok are for video marketing, where as Pinterest is basically made for image based marketing. Twitter is best suited for link sharing, where as facebook can be used for various marketing campaigns. You need to understand each platform and use accordingly.
Google vs Facevook: Which is Bigger Ad Network
Google has a lot of products, but it is basically an online advertising company. According to the data published by stastia, Google covers 28.6 percent of the total digital advertising. If Google is such a big company, you might be thinking Google does not have to advertise itself. However, that's not the case. In another report by Syastia, Google spent 260 million US dollars on TV ads in the United States in 2016. In 2021, Google must have surely increased its TV advertising budget. If traditional advertising was not considered important, why would Google be spending such a huge amount on traditional advertising?
Facebook's market share in 2020 was about 25.2 percent. IN 2019, Facebook spent 1,570 million USD in TV advertising, which was 460 million higher than 2018 and we can assume how much the advertising budget increased in 2021. Facebook advertising has a huge market coverage, however, the company still spends a lot of money on TV ads. TV is a traditional advertising platform, yet it still seems to be a preference for advertising or online advertising company. Traditional advertising like newspaper is considered more credible than online advertising because once published it always remain in black and white. Online ads can be removed easily and can be manipulated esily.
Social Media Advertising Strategy
If you have a clothing store and if you want to benefit from social media marketing, here is the best social media strategy
Facebook marketing strategy:
Create a Facebook page for your clothing store.
Build followers, not just 1000-2000 but tens of thousands of followers
Run ads and promote your products and store.
Drive sales
TikTok marketing strategy
Tiktok is also a very popular platform for marketing
Create account, and publish videos of your prodcts
Share link on your bio and drive sales.
Pinterest Marketing strategy
Pinterest is also very effective marketing platform
Create Pinterest account for your store, take high quality photos of your products and pin on your account, share your store links with every pins and generate sales.
First published on Trendri, in author's name
