Search Engine Optimization on Your App and Website

There was a time when people could rank high on search engines even without any proper SEO because back then there was not much competition. Let you publish an article on herbal healing, this article might not even appear in the top 5 pages even though you might have done SEO. But if you had published this article 10 years ago, in 2011, your article could have appeared on the first page. It has been extremely difficult to rank high in the last 3-4 years because the topic saturation level is extremely high.

How to Optimize Your App for Better Conversion

I once had an Android App. I spent just about $100 to build the app and $200 to market the app. In four months, the app started generating about $10 per day. When I sold the app, it was making $20 per day. I sold the app for $1000, I made $700 profit from the app.

In this post, I am sharing my experience. You can implement these strategies if you want a better conversion on your app.  These strategies will help you bet more visitors on your app for them to download and install.

Six Steps to Optimize Your App for Better Conversion

Step 1

Create a good app icon, keep it simple, and choose the colors wisely

Step 2

Use Good graphics, do not use free graphics because these are common and used by many people

Step 3

Share good screenshots of your app on your app listing page. Your screenshot should show actual in-app screens.

Step 4

Create a promo video. Show the best features on your app

Do not reveal the price on your promo

Step 5

When someone reviews your app, good or bad, respond. Talk about your features in your replies.

Step 6

Make your app available on various markets, allowing people to choose a language.

How to do Search Engine Optimization on Your Website or Blog

If your website is targeted to a local audience, if you are selling products to a local audience, you will have to do local SEO. Local SEO means implementing strategies that will help you rank on local search. If you are selling ready-to-eat food to the local people, you need to use keywords that the local people are using to search online in order to find that food. If your blog content is about restaurants to dine in your town, you will have to use the keywords that local people use to search for restaurants in your town. The local SEO is different from global SEO

While backlinks play a great role in off-page SEO, other strategies like building social pages for your site and sharing your web content on social sites regularly also matter. When your social posts get engagements (likes, comments, share), it will help you in SEO because social engagements are referred to as social signals and work just like backlinks.

Just like the name suggests, on-page SEO is the SEO strategy that is implemented within the pages of your website. On-page SEO is basically focused on SEO on your articles and website pages. Keyword usage is the main focus of on-page SEO, but on-page SEO also includes content quality. A simple change like adding H tags (H1, H2, H3, H4 tags) can make a lot of difference on SEO.

How to Build Traffic and Revenue Through SEO

One of the greatest mistakes I see a lot of people committing regarding SEO is they publish on the topic that a lot of people have already published. If you publish the same topic, you cannot survive the competition. Another major regarding SEO is using high-traffic keywords. If you are targeting high traffic keywords, you will never rank high, you should rather focus on moderately searched keywords.

Normally, site audit is a job reserved for SEO experts, but if you want to do it yourself, there are certain requirements to fulfill. For example, you should know very well about SEO. When you have knowledge of SEO, you will know what mistakes you have committed regarding SEO on your website and how you can correct your mistakes

Semrush is an SEO company. You can use Semrush to do an analysis of any online company. However, the major problem with using Semrush is it is very expensive. You will have to pay a lot of money to use its premium services. Semrush can also be used for free but the free version has limitations

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