Practical Methods to Becoming Successful on Social Media
Until October 2023, there were 5.3 billion internet users, of which 4.89 billion people used social media. This is a 6.5 percent increase from the previous year. The global population is 8 billion and more than 50 percent of people are using social media platforms.
There are multiple reasons why people use social media, however, if you ask me to give one main reason why people use social media, I would say people use social media to communicate with other people. They create content and share content on social media to communicate their perceptions, aspirations, dreams, etc.
These days everyone is using social media platforms and most of them want to become successful. The word success can indicate different things for different people, however, if you ask me to provide a quick answer, I would say for most people becoming successful on social media means being able to reach a lot of people and getting a lot of engagements.
So, how do you reach a lot of people and get a lot of engagement on social media?
If you ask this question to people you can get different responses. While it is very likely that all the responses you get might be valid, the most important thing to consider is becoming a storyteller. No matter what you share on social media, you need to tell a story. People like to hear stories that they can relate to.
If you're already popular, like a model, singer, actor, or an athlete, etc. getting followers on social media can be easy and you can continue to build followers without sharing interesting stories, however, if you're just a regular person, it can be tough. Therefore, you need to rely on your storytelling skills.
A lot of people have aspirations to make money on social media. Well, making money on social media is easier than you think because you have multiple options. However, if you ask me the easiest method, I would recommend influencer marketing.
To reach influencer status on social media, you need a lot of followers. To build followers on social media all you need is storytelling skills. Whether you share videos, articles, memes, or infographics, your content should connect with users. Your audience should like your story.
When you are telling stories on social media through the content format of your choice never talk about yourself, instead focus on your audience. Talk about their problems and tell them how they can overcome them. Don't brag about your success, instead talk about how your audience can become successful. When you talk about them, and avoid talking about yourself, your audience will appreciate you more.
Ways to Market on Social Media
Social Media Marketing is one of the most popular forms of digital marketing. There are a couple of reasons why Social Media Marketing is popular.
You can do Social Media Marketing for free.
It is easy to get started.
Social Media sites have a huge active user base, so you can reach a lot of people in a short time.
Social Media advertising not only costs less than other kinds of advertising but also has higher conversion.
Social Media Marketing: How to Get Started
Create an account or page on a Social Media platform of your choice and start sharing content. In the mean time, also start promoting you Social Media pages to build followers.
Building followers organically takes time, however, by running paid ads on social media platforms, you can reach a lot of people in a short time. You can either promote your shared content through boost/promote option, but run ad campaigns.
You can also reach out Social Media Influencers.
Influencer Marketing on Social Media
Social Media Influencers are social media users with a huge following, they have hundreds of thousands and even millions followers and subscribers. You can reach out to these people to marketing and promotion, or try to become an Influencer yourself.
If you are a celebrity sort, it might be easier to build followers. However, if are a normal person, you will have to create and share interesting content. You will also have to frequently promote your content and page to reach more people to build your followers
Social Media Marketing or Influencer Marketing
Is Social Media Marketing the same as Influencer Marketing? Not at all! Let's break it down in simple terms.
Social Media Marketing is a generic term for marketing on various Social Media sites like Facebook, Instagram, TikTok, X, etc. Social Media Marketing includes promoting free through your social pages and also running ads to reach people outside your followers and subscribers
On the other hand, influencer marketing is a bit like teaming up with Social Media users who have amassed a huge followings. Since these guys have hundreds of thousands and even millions of followers, you can spread the word about your products or services by teaming with these people.
Influencer Marketing mostly happens on Social Media, therefore, it is a part of Social Media Marketing Strategy. It mainly focuses on building a connection between businesses and individuals. The influencers work as a bridge between Social Media users and businesses.
Becoming Social Media Influencer
Social Media Marketing is a bigger umbrella term that includes different strategies. You can become a Social Media Influencer and leverage your Social Media Marketing Strategies. If you are an Influencer, you do not have to spend money for marketing and promotion.
How to Build Followers Genuinely
If you want to become successful online, you need to have a lot of followers. Whether you want to use social media platforms like Facebook, Instagram or X, video sharing sites like Youtube, TikTok, or article sites, blogs etc. you need followers. If you have a lot of followers on social media and video sites, you can earn from content monetization, marketing, sponsorship. If you have a lot of followers on article sites or blogs, you can earn good revenue. If you have followers, you can easily sell your products and services.
How do you build followers?
Buying Followers and Engagements
A lot of people are buying followers and engagements for their social pages and video sites. If you spend a couple of hundreds of dollars, you can get 1000-2000 or even more followers in no time, it will boost your numbers pretty fast. If you have also bought engagements, apart from seeing your follower count go up, you will also see more people liking and commenting on your posts But here's the thing: it's not a smart strategy. When you are buying followers, you are likely getting follows from fake accounts or bots. Therefore, you will also see a sharp decline on your followers count. Even if you get human followers, these are mostly fake accounts created just for the purpose of following social pages, therefore, engagement will drop once you stop buying. Buying followers to build your follower count is not a reliable way to grow your presence on social media. Buying followers and engagement is just a waste of resources. You're throwing away your time, money, and effort.
Building Followers Through Advertising
Instead of spending money buying followers, you can use the same money to run ads. When you run ads you will be able to reach a lot of people in a short time. When you reach into the feed of people, and if you have advertised yourself well, and if you offer something of value, you can certainly get followers. You are not actually spending money to directly buy followers, you can actually reaching a lot of people through ads and inviting them to follow you. There is no guarantee that you will get a lot of followers but advertising is better than buying followers.
How to Build Followers Genuinely
If you want to build followers, focus on getting real followers. Real followers mean users who follow your social media pages for the content you share and the person you are. These people are genuinely following you, they are not your followers because they have received incentives or have been pressurized.
The next important thing is to share valuable content. Valuable content is the content that actually helps your followers, gives them true info, and teaches them something.
