Marketing and Advertising on Facebook
Online marketing is a common term used for the marketing methods used while marketing on the internet. Some of the common forms of online marketing are social media marketing, search engine marketing, email marketing, etc. Social media marketing is one of the most popular forms of online marketing. That's because social media platforms are free to use, therefore, they have huge users, which makes it easier for the marketer to reach their customers. For example, if you market on Facebook, you have the potential to reach just about 3 billion users. There is no other marketing platform that has such a huge reach. Likewise, when you market on social media you will reach real people because you can target your marketing to the audience of your choice based on geography, gender, interest, age group, etc. For your social media campaign to be effective you need a huge following or spend money on ads.
Facebook isn't just a platform to keep in touch with friends and family, it is also a valuable tool to promote your business or even kickstart your business. You can not only use Facebook to build your business brand, send traffic to your business and boost sales, you can even even use it to create your own business. You can not only boost sales through marketing and advertising but you also start selling directly on Facebook. There are features on Facebook that allows you to directly sell through the platform and use it just like a normal ecommerce marketplaces. Utilize Facebook Marketplaces, the Facebook Shop, and Facebook groups or Facebook pages to sell your products and services. Whether you're aiming for a massive following or running ads, Facebook is a versatile platform for business growth.
I sell through social sites, ecommerce marketplaces, and my own store. I run a website. Therefore as a owner of small businesses and a website, I market and advertise my website and business frequently. As a digital marketer and business person, I've used multiple ways to advertise online. If I someone asks me to pick just one platform for marketing and advertising, I'd go with Facebook. There are a couple of reasons why use facebook for marketing and advertising and also suggest other people to use Facebook for marketing and advertising. One, it has a huge reach (almost 3 billion people), two, it costs less, and three, it's simple to advertise on Facebook.
How to market and advertise on Facebook?
You can use Facebook for marketing and advertising in multiple ways. The easiest way is to market through your own timeline, facebook group, and facebook page. If you want to advertise, you can just choose boost option and run your ad in less than 5 minutes. Another way to advertise on Facebook is to run ads for your page to build followers. You can easily reach 10 thousand people by spending $10. If just 10 percent people took action, you will have 1000 followers. This is the easiest way to get followers, You can also create ads (videos, texts, or graphics) and run your ad campaign. If you target your proper demography, you can not only recover your ad budget but even make profits.
My Experience With Facebook Ads
I have used Facebok to run ad campaigns multiple time, however, I am going to share my first attempt.
A couple of years ago, I launched my app on Play Store. Then I put my ad on Facebook. On my ad campaign, I targeted mobile users. That’s because I wanted app installs and I wanted mobile users. Since my app was only for Android, I targeted Android users in the ads. I started with a $10 budget. The first campaign was not successful. I did not get installs, I got mostly silly questions about how the app works.
For the next campaign, I changed my ad strategy. I added a sales pitch on my ads, added a few more images on my ads. My second spending of $10 got me 20 installs. After checking the analytics, I made some tweaks and ran the campaign for a month with a $5 daily budget. I spent just total $170, got over 1000 app installs, and made $300 from AdMob revenue. If you target your ad to the proper audience, you can always make you money.
Lifestyle Marketing on Social Media
A lot of people will tell you that your product and service needs to solve problem for generating sales. Well, not all products and services tackle problems directly. Sometimes, they cater to aspirations and lifestyles. Think about Coca-Cola – it doesn't solve problems, does it. Red bull does not give you energy, it does not solve your low energy problem, the product sells a feeling, a desire. The same goes for many luxury brands or even fitness programs. Understanding your target audience's dreams and desires can unlock new business opportunities. While marketing on social media, your marketing campaign should sell life style and not the product itself. You need to sell dreams and aspirations.
Whether you get conversion from facebook ads or not depends on a lot of things. The most important things are how you design your ads and how you target your ads. You need to create ad that appeals to your target audience. For instance, if you are promoting to gen z your ads need to be video ads, however, elderly people will find visual ads better. You also need to reach your actual audience by choosing appropriate age group, geography, interest, etc. while running your ad campaigns.