Learn SEO With These Easy to Follow Tips
If you want to become successful online, you need to learn SEO and marketing. No matter what you do, you need SEO and marketing. Let's say you want to do freelancing on Fiverr. How can you rank your gid on Fiverr search without doing SEO? How can you reach potential customers without marketing your gig? Let's say you want to sell products, how can you rank your product or reach potential customers without SEO and marketing? YOu will become successful online by selling services or products only when you have SEO and marketing skills. If you do not have SEO and marketing skills, you need to learn these skills. Online learning is completely free. There are platforms where you can learn anything for free. However, even if you want to join paid courses, you can do so and it cost less to learn online compared to the traditional learning environment.
Importance of SEO and Digital Marketing
It is not possible to make money online without learning SEO and digital marketing. No matter what you do, you need SEO and digital marketing. Let's say, you want to sell your freelancing services through Fiverr, if you don't do SEO on your gig and digital market your gig, how can you find clients. Let's say you want to blog, without SEO how can you rank your blog on a search engine, and if your blog does not rank well on a search engine, you will not get organic traffic. Likewise, if you don't do digital marketing for your blog, you will not receive social traffic. No traffic on your blog means no revenue on your blogs. Let's say you want to sell products online, if you don't do SEO and digital marketing, your product will not be found by potential customers and if the customers cannot find your products, there will be no sale.
If your SEO efforts are not paying, you can use social media platforms to refer visitors to your site. You can post on pages with huge followers or run ads for your website. No matter what you do (SEO or social media promotion), what actually matters is the quality of your web content. You need to provide valuable content on your website, your articles must be readable, well written, your articles do not be copied from other sources and they provide fresh insights to the readers.
Search Traffic and Social Traffic
Search traffic is free traffic. However, in order to receive search traffic, you need to do SEO, and your SEO strategies need to push your site to a search engine rank page. Your site needs to rank high on high-traffic keywords. High-traffic keywords mean the keywords that a lot of people type on search engines looking for content, if your site pops up when people search for these keywords, you will receive a lot of traffic. However, t s very tough to rank high for high traffic keywords, when you rank for low keywords, you don't get much traffic, and when you rank low, you will not even get any search traffic. Social traffic is also free traffic provided you have a lot of followers on your social pages and your followers interact with the content you share. Building social followers is also as hard as ranking on search engines.
In my experience, there are two ways to bring traffic to your blog.
SEO: If you do SEO and if your blog and blog posts rank high on search engines, you will receive organic traffic on your site. When you have organic traffic your revenue will also be very high, because organic traffic has a high conversion rate.
Digital Marketing: Digital marketing is another way to build traffic on your blog. You can do digital marketing in two ways, one, through paid methods like advertising, and two, through methods like promoting on social media. However, the second method works only when you have a big audience. In other words, you will generate traffic through social media only when you have a huge fan following on your social pages.
The key to generate traffic on your blog is to provide valuable content.
Keywords
The Keywords strategies you used in 2014 will still work in 2024, however, the only difference is the effectiveness of your SEO strategies implementation. in 2014, it was easy to get ranked on search engines, and in 2024 it is really difficult to rank high. Thar's because the competition is tough. if you want to stay ahead in the game, you will have to focus on keywords that are moderately searched but do not have huge competition on the search engines. if you focus on high-traffic keywords, it will be very difficult to outsmart your competition. The Key to SEO is getting ranked n the top 5 results because most internet searches, check only the top results. Some searches go beyond the first page and check the results on the first 3 pages. Therefore, you have a chance of getting traffic if you managed to get into the first 3 pages.
Importance of Interlinking
If you had started a blog 10 years ago, you would have become a very successful blogger by this time. Building your brand, authority, expertise, and also revenue was relatively easy in the past because there was no strict competition. However, this does not mean you cannot do it now. You just need to follow the right SEO strategies. Interlinking is one of the most effective on-page SEO methods to improve your website authority and rank. When you interlink, you will also gain a lot of internal traffic. Imagine someone came to your website to read an article on a certain topic, but he is interested in the content you shared at the bottom of the article. He clicks the article and reads 5 more pages. Your website now has 5-page visits instead of just one page visit. You will also have more impression on ads, and also the likelihood to getting clicks on ads.
What is the Best SEO Tool?
There are a lot of SEO tools, some of these tools are free, some of the tools are paid. Among these free and paid SEO tools, which one is the best?
Ahrefs: This is a freemium product, the basic version is free but you will have to pay to use advanced features. For small website owners who do not have budget for SEO, this tool might not come very handy.
Semrush: This tool is paid but the free version offers a lot of features that will be more than enough for small website owners.
Uersuggest: This tool is not as good as ahrefs or semrush but still a good tool. You can use a lot of features for free.
Moz: Moz is another premium SEO tool that you can try for free
Google Keyword Tool: If you are looking for a keyword tool that is free to use and very useful, try this. You can not only check traffic but even CPC rate for keywords.
12 Ways to Help You With Search Engine Optimization
If you are a newbie and confused about how to get started with search engine optimization on your website, here are 12 tips to help you.
Use primary and secondary keywords. Your keywords should be relevant to your content.
Create quality content. Quality not only means language and grammar but also originality and substance.
Use a good formatting such as short paragraphs, sub headings, buyllet points, images, infographics etc.
Optimize your title, sub titles, and meta description.
Make sure your title is less than 65 characters and your url is short yet descriptive
Build backlinks from high authority websites.
Make sure your site loads fast. If there are anything that is hindering your website load time, remove it.
Create a balance between internal and external links.
Optimize your images. Use descriptive title as well as alt text.
Perform site audit regularly. Site audit means analyzing SEO implementation on your site.
Check your competitors and see what they are doing.
Continue learning new trends in search engine optimization.
How to Do Site Audit Yourself?
It is very important to do site audit because this will help you understand your site’s SEO value and performance on the searches and organic traffic. However, site audit is mostly reserved for pros because you need in-depth knowledge. Interestingly, this does not mean you cannot do it yourself. You can try doing site audit yourself and gradually build your skill and knowledge.
Go to Semrush and use various tools to check your primary keywords, secondary keywords, traffic you are getting for these keywords, your competitors, etc. Try to improve on the areas where your site is performing poor.
Go to ahrefs. This is a SEO company that will help you improve your SEO performance. Among different tools available on this platform, my personal favourite is broken link checker. Once you find broken links, you need to remove them immediately. You can also use keyword generator tool to generate better keywords for your website.
Go to plagiarism detector and see if your website contains any plagiarized content.