A lot of people believe that email marketing is no longer effective to make money because people send emails to spam box and never check these email. Well, sending emails to spam box is a common practice, however, this happens only when you are sending emails to the people who did not genuinely subscribe to your service.

The first rule to make money with email marketing is to build subscribers through genuine methods.

The second method is to send emails with products that your subscribers will find useful and When you have genuine list of subscribers, you can sell droppshpping products, affiliate products, print-on-demand products, digital products, physical products, you name it. It does not how you are selling, as long ads your subscribers are genuine, you will be selling products.

Interestingly, you can even use email marketing for free with mailchimp if you have less than 2k subscribers. Having said that you might have to spend some money in order to build subscribers through ads.

Is Email Marketing Still Relevant

Email marketing is not becoming a primitive marketing tool, in fact, it is still one of the most used marketing tools. A lot of big businesses continue to use email marketing. Those who don't think email marketing is effective are the people who know nothing about email marketing. IN order to do email marketing, you need an email list, once you have an email list you need to send emails regularly to your subscribers. Sadly, a lot of people make mistakes in these two areas. They try to add everyone to their email list by hook or crook. If your email list consists of people who are not interested in your products, you are not going to have any conversions. Likewise, another mistake committed by people is related to spamming, they either send a lot of emails, or their emails are too promotional. If they are spamming, their marketing email will end up in the spam folder.

How to Use Email Marketing For Your Business

Marketing through emails and newsletters is one of the common marketing methods for business. In this post, I will cover the following aspect of email marketing:

·         What is email marketing?

·         How to do email marketing?

·         Costs associated with email marketing

·         How to generate profits from email marketing?

·         Pros and cons of email marketing

·         Search engine marketing vs. email marketing

·         Social media marketing vs. email marketing?

What is Email Marketing?

Generally speaking, sending marketing emails to subscribers is email marketing. In order to start an email marketing campaign, you need emails of subscribers and something to promote among your subscribers. You will then have to design the email using email templates and then send these emails. Email marketing involves sending mass emails promoting your business, products, services, content, etc.

Let's say, you have a website and you send your website links to 10-120 people through your email service. This is email marketing. Let’s you are an affiliate marketer and you create a newsletter by adding affiliate products and send this newsletter through a mass email provider, you are doing email marketing.

How to do Email Marketing?

In order to start email marketing, you need an email list, Once you have emails you can start sending marketing emails and begin your email marketing campaign. If you have a business, you can do email marketing to sell your products, even when you do not have a business you can help your clients to market their products through emails.

Requirements for email marketing

·         You need something to promote

·         You need an email list (emails IDs)

·         You need to subscribe to a mass email provider

·         You need email templates (if you have subscribed to a mass email provider, you will get templates)

·         You need to design your marketing email (you need at least basic graphic design skills)

The first requirement for email marketing is to have a huge email list, and the list should consist of emails from people who are genuinely interested in your products and services. You also need to build the email list genuinely, if you grab emails from random people and send marketing emails to these random people, you will not have any conversion.

Without having a huge email list don't ever think about starting email marketing. Even if you have an email list but the list is not built from genuine subscribers, you will not be able to generate sales and leads.  

How to Start Email Marketing Campaign

If you want to do email marketing and if you have never done email marketing, I am going to share some tips on email marketing. After reading this post, you should be equipped with the knowledge and skills to start email marketing.

Before you start email marketing, you should have an email list on your hand. Email list refers to a list of emails of your potential clients. How to build email list can be another subject for discussion, therefore, here I am sharing information only about email marketing campaign

There are a lot of email marketing programs, but I suggest MailChimp. I am suggesting MailChimp because this is free of your email list containing less than 2000 emails.

MailChimp offers a lot of templates for building your email message, or newsletters. These templates are drag and drop tools that will allow you to create amazing emails in 2-3 minutes. Once your newsletter design is complete, you can upload your email list and directly send it to your subscribers.

Costs Associated with Email Marketing

If you decide to start email marketing, one of the biggest problems you will encounter is related to building the email list. It does not matter whether you are trying to promote your own products or someone else’s product, you need an email list. If you are doing email marketing for clients, you still need an email list. The only exception to this is when clients already have an email list. In that case, you can start designing email and send emails. Email marketing cost can be broken down into two steps:

1.       Cost associated with building an email list

2.       Subscription fees for email providers

If you are building email list organically but encouraging to subscribe to your newsletters voluntarily, there will be no cost associated with building an email list. For instance, you can add email subscribe button to your website and encourage your visitors to subscribe. This costs absolutely no money. If you are running ads to build email list, you will have to spend money. How much money you should spend depends on the platform where you are advertising.

When your list consists of less than 2000 subscribers, you can use MailChimp for free. You can also try other email service providers and compare the price. GetResponse offers free email marketing if you have less than 500 subscribers.

How to Generate Profits From Email Marketing?

The average conversion rate for email marketing in 2020 was around 1.43 percent, and in 2021, it was 1.33 percent. Between 2 and 5 percent conversion rate is considered good in email marketing. The conversion rate is not about how many people click on the links promoted on your emails, the conversion rate is how many people end up buying products you have promoted on your marketing emails. When there is 2 percent conversion rate, for every 1000 subscribers, 20 people are buying your products and services. How much profits you can generate depends on a lot of factors, and most importantly, the number of subscribers. Other factors include

·         How many people check your email without sending to the spam box?

·         How many people click on the links promoted on the emails?

·         How many people actually buy the products you are promoting?

In order to generate profits, you need to focus on following things:

·         Build genuine subscribers

·         Improve click through rate for your emails

·         Improve click through rates of your links (products)

·         Promote quality products and services.

Pros and Cons of Email Marketing

Email marketing is a popular marketing methods. Almost all businesses use email marketing. Let’s say you bought something form Amazon and a few days later you receive email from Amazon asking you about the product you bought, encouraging you to leave review, and also check the similar product. This is actually a classic example of email marketing.

Pros of email marketing

·         Free to get started (if you already have an email list and if you use free email services)

·         Easy to start (email providers offer you drag and drop feature to design emails, you can start sending emails just by uploading your email list)

·         Easy to track performance (you can your email click through rate, links click through rate etc. on your email service dashboard)

Cons of email marketing

·         Low conversion rate compared to other marketing methods

·         Low click through rate (because most of the time, your emails end up in trash bin)

Search Engine Marketing vs. Email Marketing

Search engine marketing is very effective marketing method. Search engine marketing helps you to get paid organic traffic and it has comparatively higher conversion rate. For example, on Google search, you get 4.40 percent conversion rate for all industry. However, search engine marketing cost money. On average, you will have to pay $2 per click for marketing on Google search.

Email marketing, on the other hand is a free marketing method if you have managed to build an email list. Even if you spent money to build email list, that’s only one time cost. You can use the same list for a long time.

Social Media Marketing vs. Email Marketing

Marketing on social media and marketing through emails and newsletters are two most popular marketing methods. The average conversion rate for email marketing is around 1.4 percent where as conversion rate on social media depends on the platform and the niches of the products and services. On Pinterest the conversion rate is between 1.5 percent and 8.5 percent, whereas on facebook is about 9 percent.

However, the effectiveness of social media marketing and email marketing, both depends on the number of followers and subscribers you actually have. Let’s say you have 1k followers on facebook but you have 10k subscribers for your email service, you will obviously succeed with email marketing compared to social media marketing. Success on social media depends on your content creation skills, marketing skills, especially the skill related to building followers. Success on email marketing depends on your ability to build genuine email list and promote products that your subscribers find interesting and useful.

Interestingly, there is one benefit of social media marketing over email marketing. If you do not have huge followers, you can boost your post and reach a huge audience to drive sales and conversion. You don’t get this leverage with email marketing. However, you can of course use social media to build subscribers.

Free Tools for Email Marketing

If you do email marketing for your business, or want to start email marketing to improve sales or increase reach, promote products nd services, here are the free tools that you will find useful.

MailChimp: This is a free email marketing service. If your email list consists of under 2000 subscribers, you do not have to pay any money. Mailchimp allows you to build your email or newsletters and send your emails and newsletters to your subscribers. There are a lot of templates that you can use to build emails and newsletters. You don’t have to spend hours designing emails. Sending emails is also very easy, all you need to do is upload you email list and send with a click of a button.

Rytr.me: By using this free tool you will be generating professional quality emails with a click of a button. You can also use rytr to for copywriting, writing sales pitch etc.

Canva: Canva is a free drag and drop graphic designing tool. Premium versions offer a lot of features that are unavailable in free version. For example, when you use Canva pro you can design email with clickable links. This is very useful tool to save time and energy to create marketing emails.

Do and Don’s of Email Marketing

Don’t buy email list, don’t collect email list unethically. If your email list is not built genuinely, receiver will send your email directly to the spam box, and there will be no conversion.

Don’t spam. Spamming means you are sending a lot of emails. Do not send a lot of emails. Try sending maximum 1 email per week. If you are sending a lot of emails, people will start unsubscribing from your services. This is the worst thing to happen in email marketing.

How to Become Successful With Email Marketing

Whether you can become successful with email marketing or not depends on the kind of audience (email subscribers) you have. If your audience voluntarily subscribed to your service, if your audience is genuinely interested in the products and services you are promoting, if you have a huge audience, you can expect to become very successful.

In order to become successful with email marketing, you need to ensure that your conversion rate is at least 2 percent. You also need to follow genuine email marketing practices such as never spam your subscribers' inbox (avoid sending too many emails), promote products and services that your subscribers are genuinely interested and never promote low-value products.

How Effective is Email Marketing

Email marketing means sending promotional messages through emails, or building newsletters with products and content and sending through emails, so to speak.

I am yet to try email marketing, however, I have done a lot of research on email marketing and found that it is one of the popular marketing methods for online marketers. Online marketers say that email marketing has a very high conversion rate. They put the figure around 5-6 percent)

If you want to try your hands on email marketing, you first need to build an email list. Email list means the email address of people and companies where you will be sending your marketing emails and email newsletters. Your list needs to be very big, do not bother to do email marketing unless you have at least 1000 email addresses. Well, an email list of 1000 emails is not a big list, but it is something you can start with.

If you are just starting with email list, building an email list even with just 1000 emails is really difficult. You might consider doing email marketing with a small list, something like 100-200. However, email marketers do not recommend this because you will have to spend a lot of time designing email. Even if you have some conversion, you are spending more time designing emails compared to what you are earning.

Common Pitfalls of Email Marketing

One of the biggest problems with email marketing is people send your emails to spam box or trash bin without even bothering to check the content. Another problem with email marketing is you need a really big email list to get started and building email list is really difficult.

Those who are complaining about failed email marketing campaigns are the person who knows nothing about email marketing. In order to benefit from email marketing, you will have to know what exactly you need to do. For instance, sending emails to random people never works, your emails will end up in a spam folder. You will have to send emails only to those who subscribed to your services voluntarily. Secondly, you need a huge list, not 100-200 emails but at least 2000. You will have to regularly check your traffic and remove the email Ids from the list that do not check your emails.

Email marketing is a great way to promote your business online, but most people struggle with it. Here's why:

• They don't have a lot of email ids.

• They have email ids, but these ids are not from real people.

• Their emails addresses aren't from people who are interested in what they're selling.

Most of the time, these problems come from not having the right kind of email subscribers. To fix that, you need a big list of emails from people who actually like what you are offering. To do email marketing, you need email, one way is to offer something for free in exchange for an email address. You can also tell people about your offer using Facebook Ads. That way, you'll start getting more people signing up for your email list.

Email marketing will work only when your newsletters get to the right people. Therefore, you should create an email list of people who are actually interested in your offer. You can do this through offer such as exchanging email with ebooks. Before you send your newsletter, you should also ensure that it is actually appropriate for your audience. Try out different things like the subject line, pictures, and words you use, as well as the call-to-action. The goal is to find what your audience likes best.