How to Start Your Own Jewellery Business
Even though a large portion of the jewelry market is covered by factory-made jewelry, in recent times custom designed jewelry is taking center stage. There has been a significant increase in the demand for handcrafted jewelry.
If you are a craftsman and design jewelry, you can make custom jewelry and sell your products on various marketplaces such as Etsy, eBay, Amazon, Facebook Marketplace, Instagram Shop, etc. List your products, do some SEO and digital marketing, and you will be able to sell your jewelry and make money.
Everyone knows women love jewellery. But who do you think buys jewellery? Well, jewelries are not only bought by women but also men, either to gift their women, or use for themselves. Therefore, jewellery is a big business.
How to Start Your Own Jewellery Business
You can start your own jewellery business in three ways
By designing, crafting, and selling jewelleries through your own store or other commerce markets like eBay, Etsy or Amazon.
By using print-on-demand method through a print-on-demand platform called shineon.com.
By sourcing jewelleries from suppliers and manufacturers, and then reselling through Etsy, eBay or Amazon.
Among these three different business model, which one is appropriate to you depends on skills and resources you have. For example, if you design and hand craft jewellery, you create your own jewellery items and sell through different platforms including Facebook Marketplace or Instagram Shop.
Print-on-demand method is best if you want to start jewellery business without a big investment.
Sourcing jewellery and reselling is a good method if you have a lot of investment.
Creating Jewellery Business Through Print On Demand Model
When you are selling handcrafted jewelry, you will also have to deal with packaging and shipping, sometimes there will be chargeback, and you will lose money. Therefore, a better option is to use a print-on-demand marketplace for selling jewelry. This business model is best for those who can design jewelry but cannot handcraft jewelry.
Go to a site called shineon.com, create your account, upload your design, and connect your account with your shopify, etsy, or your own website. By using shineon, what you are actually doing is you are designing watches, necklaces, rings, bracelets, earrings, etc., and then selling these items through your own store. You pay only after the product is sold, whereas Shineon takes care of everything from creating items to shipping the products.
Print-On-Demand business involves two things, one, the print provider or the company that fulfils the order, and two the marketplaces where the Print-On-Demand products are showcased for sale.
You can sell Print-On-Demand products on Etsy or eBay, but these are just the marketplaces where you can list your products for sale, these platforms do not fulfil your Print-On-Demand products. Printful and Printify on the other hand are print providers that fulfil the order, however, these companies do not have a marketplace to sell products.
You can sell the jewelry you design on on Shineon through your own websites or ecommerce markets.
Creating and Selling Handcrafted Jewelry
I believe hand-crafted jewelry has a huge market, you can sell it directly through the Facebook page or Facebook Marketplace. You can also sell through your own online store or third-party eCommerce platforms like Amazon, eBay, or Etsy. However, creating jewelry is not everyone's cup of tea, you need to be a designer as well as a craftsman. Designing involves designing on a graphic designing tool or on paper, manufacturing involves working with metals and jewels to create jewelry. Handmade jewelry sells for a higher price and there is also a huge profit margin. You can not only sell jewelry but also create a video or you designing the jewelry piece or craft the jewelry, you can share these videos on social media and amass a lot of views and followers. General interest videos like these have a huge demand on video sharing platforms and you can make additional income from your videos.
Creating Jewelry and selling Jewelry items to make money is a little complicated compared to soap making or candle making, but if you have an interest, you can easily learn the skills. You can start small, and gradually scale your business. While selling offline involves selling from stores or your own shops, yard sales, door-to-door sales, etc. You can sell online through your online shops or third-party marketplaces. Selling online involves SEO and digital marketing. Once someone buys your products you are also required to package your products and ship them to your buyers. This involves a lot of work. You might also encounter chargebacks as some buyers might return the item.