How to Start Online Ad Campaigns

Digital marketing is a generic term used for internet marketing or online marketing. Digital marketing includes a lot of marketing methods, such as Search Engine Optimizing, Digital Advertising, Social Media Marketing, Search Engine Marketing, Influencer Marketing, Email Marketing, Video Marketing, Content Marketing, etc. If you want to become successful with your marketing, you will have to use multiple types of marketing methods in your marketing campaigns. You will also have to create a balance between free marketing and paid marketing (advertising). Without digital marketing is just not possible to become successful.

Using Social Media For Running Ad Campaign

The history of advertising dates back to 3000 BCE. It was an ad looking for a lost slave written on papyrus. From that ad printed in papyrus to the social media advertising, we have come a long way.

Advertising is a part of marketing, and is very important for putting your message across your potential clients. The purpose of advertising is to inform people, encourage people to buy products and services, and get them interested in your offer. You can advertise on many places such as print publication, bill boards, posters, flyers, radio, television, and the internet. Out of all advertising platforms advertising on the internet, especially on social media platforms is best for reaching a lot of people in a short time and making them take action on your offer (purchase, clicks, sign ups, etc.). Most popular social media platforms have hundreds of millions and even billions of active users.

For the young people, social media platforms also happen to be a deciding force behind making the purchase decision. That’s because social media offers social proof. Let’s say you bought something and you really liked it, it is likely that you will talk about this product on your social platforms. This creates proof that the product is good, and more people might decide to buy it.

There are multiple options for running an ad campaign on social media, you can choose Facebook, which has the maximum number of active users of all social platforms. You can try Youtube, which is one of the biggest sites in terms of daily traffic, or you can try TikTok, Instagram, X, etc. You can choose different types of ad formats. You can try video advertising, or just plain text or graphics. You can also simply post your social media post.

Running ads on social platforms is very simple. First, you need to pick the social media platform that is being used by most of your potential customers. You also need to understand the demography of every social media platforms and target your ad to your proper audience. Second, when you run ads, you have to pick the type of ad that matches your goal. And lastly, you need to make your ads interesting so that more people will want to buy what you're offering.

Social media platforms offer very cheap advertising. You can start with just $5-$10. If you start getting conversion, you can gradually increase your ad budget. If you did not get any conversion, you need to retarget your ad or redesign your ad.

Have you used social media platform for advertising?

Things to Remember While Running Online Ad Campaigns

Digital marketing is very necessary to become successful online. Whether you are selling products or services, you need digital marketing. Within the context of digital marketing, running ad campaigns is very essential. When you run ad campaigns, you will be able to reach more people and generate more sales. You can run ad campaigns on multiple platforms, you can run different kinds of ad campaigns, you can use different kinds of ad formats. However, no matter how you choose to advertise, where you choose to advertise, there are a couple of things that you need to take care of.

Audience Targeting

The primary purpose of running ad campaigns is to reach people who will actually buy your product. Therefore, displaying your ads to your proper audience is very important. When the ad reaches the potential customer, it will increase the likelihood of sales.

Ad Design

Ad design is very important for conversion. If the ad looks dull, your customers will never pay attention. You should use eye-catching visuals and graphics to grab the attention of customers. Your ad should not only fit for web users but also mobile users. That’s because a lot of people use mobile devices to access websites and apps. When ads are optimized for mobile devices, mobile users will have a good user experience. You should also design the ad in a way that users are interested in clicking it. You can do this by providing call to actions.

Provide value

You are selling products and services through your ads, you need to provide value with your product and service. Likewise, your ads also need to promise something interesting. You can do this by adding words like “offer,” “discounts,” “price drop” etc. These special promotions will to encourage visitors to interact with your ad.

Ad format

Do you want to advertise through simple texts, or do you want to use graphics? Do you want to create video ads, or do you want to create music jingle. You will have to experiment with different ad formats. While running ad campaign, you will also have to be careful on where to place your ads. Ad placement and ad format are determined by your audience interest and demography. You will also have to make sure your ads are non-intrusive. Ads shouldn’t cover too much space and they shouldn’t be too distracting.

Ad platforms

What are you selling, who are your customers. Choose the ad platform based on your product and audience demography.

Ad budget

Start small and gradually increase based on your ad performance.

Mastering Digital Marketing Skills For Better Conversion

Just like in the real world, you need to have marketing skills to generate sales, in the virtual world also without digital marketing skills, it is impossible to generate sales. No sales means no money, and when you cannot generate money, you will have to stop what you are doing. Conquering the digital marketing spectrum requires more than just catchy slogans and witty sales pitches, you need to be a good content creator, you should not only be able to write but also design graphics and create videos. Apart from mastering content creation skills, you also need to understand how each marketing platform, including social media, search engines, and email marketing etc. work. Algorithms, audience demographics, reach potential – these are your weapons. Master these areas and you'll be a marketing general, leading your brand to victory.