How to Reduce Bounce Rate to Improve Conversion
No matter what you do online, you need traffic. You can build traffic in three ways, one, through SEO, two, through social media marketing, and three through email marketing. When you do SEO, your website will rank high on search engines and you will get organic traffic. Organic traffic is the best traffic source because it has a high conversion rate. Social media is also a good method to generate traffic, however, you can generate traffic through social media only when you have built an audience on your social pages or run ads. Likewise, email marketing will be beneficial only when you have built a list of genuine subscribers. There are also other methods to build traffic such as search engine marketing, running ads, etc. However, these are paid methods, and you will have to spend a lot of money to drive traffic through these methods. In my opinion, the best way to build sustainable traffic is through SEO.
relation Between Traffic and Bounce Rate
Are you trying to make money through videos, blogs or selling products and services online? Do you know how you can ensure sales? Well, if you want to earn money from vlogging, blogging, or selling stuffs, you need to keep people interested in your content and persuade them to stay around for a while so that there is a conversion. In other words, you need to keep your bounce rate low for conversion. What does this actually mean?
Well, bounce rate is the rate of visitors exiting your site. The higher rate means visitors are not staying on your site for too long and lower bounce rate means, the visitors are staying on your page or content for a longer duration. Let’s say if a person clicks on your article link or video and then quickly leaves your page, your bounce rate will be very high. When the bounce rate is high, you do not have any chances of making money because no one sticks around to see your stuff. There will be no ad impression, there will be no ad engagements, there will be no product purchase. So, there will be no money. For you to earn from your blog, videos, or products, people need to stay on your page for a longer duration. When people stay longer, they will interact with the ads or your offers, so there will be revenue and sales.
Traffic is not the only thing you need, your traffic should also interact with your content. When there is interaction, there will be conversion. Conversion means sales and revenue. There are multiple ways to keep people interested in your offer and increase sales:
If you get a lot of clicks on your articles, videos and products, it means your search engine optimization is working fine, however, if your bounce rate is very high, it means people do not like your article, videos or products. Therefore, you should improve quality of your content and products. You need to offer something of a value.
Why Your Blog is Not Generating Revenue?
If you have a blog and if your blog is not generating revenue, here are the potential reasons.
You don’t have traffic: The key to generating revenue is traffic. If you don’t have traffic there will not be any impression or ad conversion, thus, you are not generating revenue.
You have high bounce rate: High bounce rate means visitors are not spending a lot of time on the site, visitors are not visiting other pages, and visitors are not interacting with the ads. When bounce rate is high, it will affect your revenue.
Unrelated ads: You need contextual advertising, in other words, the ads on your site must be related to the content you are publishing. Unrelated ads do not convert, therefore, try to run ads that match with your content niche. If you are using contextual advertising like Adsense, make sure to publish keyword-rich content and if you are using affiliate ads like Amazon ads publish ads that relate to your content topic.
How to Reduce Bounce Rate
When you visit a website, you do two things, one you stay longer on the website and visit one after another page, or you leave the website immediately. Bounce rate is the rate that determines how long the visitors are staying on a website. Longer the visitor stay on the website, lower is the bounce rate, and shorter the visitors’ stay, higher is the bounce rate.
You need to publish high quality content to reduce your bounce rate. When your content are high quality, visitors will stay on your site longer.
You need to build comments on your blog. Blog comments show how popular is your article among the readers. You cannot force anyone to leave a comment and not many readers will leave comment even when they like the content as they have less attention span. So, using post exchange services can sometimes help to build comments, which will result in decreased bounce rate. Post exchange service will also build new traffic.
Use light and inviting colors for your website or web page. White backgrounds with black text make it easier to read, so people are more likely to stay and check out your content. Avoid using really dark or bright colors because they can be distracting.
Always use high-quality images. Whether it's for your video thumbnail, blog post, or product pictures, good-quality images catch people's attention and make your stuff look more appealing.
Whether it is a blog post, a video, or a product, how you present your content is very important to keep your bounce rate low and improve conversion.