How to Market and Advertise Your Business to Generate a Lot of Sales

Advertising is one of the common ways to raise awareness about your business. You can use various platforms for advertising such as radio, TV, newspapers, or the internet. These days advertising on the internet is more common than radio, TV, and newspaper ads.

Marketing is also very important for a business because without marketing you cannot generate sales. However, just because you are marketing your business does not mean you are generating sales and revenue. Therefore, you need to think creatively and think innovatively to market and promote your business.

Before we devolve further on how to market and advertise your business to generate a lot of sales, we need to see the distinction between marketing and advertising.

Marketing Vs. Advertising: Are They Same?

Marketing derives from the word market, a place where buying and selling of goods and services take place. Marketing is a term used for promotional campaigns that aim at building brands, introducing products and services to the customers, building a customer base, etc.

Advertising is also a term used for a promotional campaign for businesses, products, and services. However, advertising mainly aims at driving sales.

Marketing and Advertising sound almost similar but they slightly differ from one another. You market your business to build a brand, you advertise your product to generate sales.

Marketing and Advertising both use the same tactics, the only difference is the goals they are trying to achieve. If you pay the newspaper to publish about your company that is marketing, and if you publish promotional material about your product that is advertising.

Can Digital Marketing Replace Traditional Marketing

Marketing can be basically categorized into two, digital marketing and traditional marketing. Digital marketing means marketing products and services on the internet and building brands and a customer base on the world wide web.

Traditional marketing uses newspaper, radio, TV, billboards, pamphlets, posters, flyers, etc. to promote products, services, and business in general.

China is credited for inventing marketing to drive sales. Chinese businessmen were using advertorials to promote their products even before Christ. The evolution of mass media took marketing to a whole new level.

There are 7.9 billion people on earth of which 4.4 billion use the internet regularly. Digital marketing is based on the internet, therefore, for digital marketing to exist, there should be the internet. However, traditional marketing can reach the customers even where there is an internet.

Digital Marketing may never completely replace traditional marketing, but it can of course put traditional marketing on the back seat.

How Marketing Can Help Your Products Become Global Phenomena?

Which is the number one mobile phone company? If you said Apple, you are wrong. If you said Samsung, you are still wrong.

BBK Electronics is the world’s largest manufacturer of mobile phones (in terms of the number of units manufactured and sold). BBK electronics own Oppo, Vivo, One Plus, and Realme.  BBK electronics was founded by a Chinese named Duan Yonping, who now resides in the US.

How Duan Yonping was able to make his products global phenomena?

Duan Yonping has a 10 point guide to make a business successful.

1.      Make  Good Product

2.      Marketing

3.      Marketing

4.      Marketing

5.      Marketing

6.      Marketing

7.      Marketing

8.      Marketing

9.      Marketing

10.  Employees Benefits

You can see how much importance Duan Yonping gives to marketing.

If you look at successful brands, marketing plays a great role. In the last 6 years, Coca-Cola has spent 4 billion dollars in advertising every year globally. Nike has allotted 3.11 billion dollars for advertising in 2021.

Digital Marketing Methods: Which One is the Best?

There are different kinds of digital marketing methods.

Search Engine Marketing:  Search Engine Marketing means advertising your products, services, and businesses on search engines to drive sales and generate leads. The average cost per click to advertise on Google search is $1.20

Social Media Marketing: Advertising and promoting your business, products, and services on social media sites like Facebook, Twitter, etc is Social Media Marketing. This is the cheapest digital marketing method.

Influencer marketing:  Influencer marketing is partnering with an influencer, mostly a social media influencer (someone with a very large number of followers on social media sites), to market products, services, and business. This is one of the most expensive marketing methods but it gives social proof which makes it better than other methods.

First published on Trendri in athor's name