Two Ways to do Influencer Marketing
Generally speaking, there are two ways to do influencer marketing.
Influencers are the people who have a huge following on social sites. These people can be actors, celebrities, socialites, or content creators. If hire influencers to market and promote your products, you can generate sales because you can reach a lot of potential buyers.
If you are trying to work with an influencer to market and promote your products, make sure you do some research. For example, you need to check how many followers these influencers have, how many engagements their post gets, whether the followers and engagements are genuine or not, whether these influencers are in your niche or not.
Alternatively, you can also try to become an influencer and start influencer marketing. When you are an influencer, you can not only market and promote your products and services to generate sales but you can also market and promote for other individuals and businesses and make money from influencer marketing.
If you are trying to do influencer marketing yourself, the first requirement is to have a social presence on many social sites, secondly, build a large following on your social pages, update your social pages regularly, post useful and interesting content, engage with your audience.
Different Types of Influencer Marketing
Influencer marketing is the marketing of your products, services, and business through actors, musicians, socialites, celebrities, or people who have a large following on social sites. Influencer marketing is one of the most effective digital marketing tactics.
If you have decided to work with an influencer and drive sales, leads, or traffic to your business or websites, you will have to comprehend the tactics used in influencer marketing. These tactics can be grouped into six different categories.
Long-term ambassadors
Reviews
Sponsored content
Product and content collaborations
“Takeovers” on your platforms
Competitions and giveaways
Influencer marketing can be really costly depending on the type of influencer marketing campaigns and the prowess of the marketer. But sometimes you can also find influencers who can take other things instead of cash payment, for example, free product, reciprocation (interviewing them on your website), etc.
How to Choose the Right Influencer for Influencer Marketing
Want to try your hands on marketing your products and business via an influencer? Here’s the tip.
Find an influencer related to your niche on the platform where your customers are concentrated.
The main idea of influencer marketing is to reach the target market in the right way. Let say, the ideal customer for your product is 20-30 years of age, you will have to look for an influencer on Instagram because the most active age group on Instagram is between 20-35 years. You also need to choose the influencer on your niche, if you are selling games, the influencer marketer you hired should not be someone whose niche is beauty products.
While hiring marketers, check the engagement on his/her content and not just the number of followers. You might want to hire an influencer with 100K followers but do not hire him if his posts do not get even 100 likes and comments.
Tips and Tricks to do Influencer Marketing
Influencer marketing is one of the best marketing methods to reach out to real people. Here are some tips to consider.
Work with small and moderate influencers: Unless you are spending a large sum on your influencer marketing, you have to work with someone who has more than 5K followers and less than 50K followers. If you want to work with large influencers, you have to pay a hefty price. Small and moderate influencers are less demanding.
According to consumer behavior, people are more likely to be impressed with common people rather than celebrities. That’s because common people interact with people in a better way compared to celebrities.
Develop a long-term relationship: Long-term relationships with influencer marketers pay better than short-term relationships. You need to be proactive in developing a strong relationship with your influencer marketer. You should consider making your influencer marketer your brand ambassador.
(First published on Trendri in byline Mika)
The social media marketing is on the rise these days. Instead of spending time on social media platform that do not pay like Facebook, Twitter, Instagram and even Tiktok, we should spend our time wisely by writing articles , reading articles . Doing what we love, our hobbies while earning. Great read! thanks for sharing!