How to Do Influencer Marketing and Make Money

Influencer marketing means you build a huge following on social media and then get sponsorships to make money. As an influencer, you can promote brands and businesses and make money from brand deals or business deals. How much money you can earn depends on your followers’ size and the business or brands you are promoting. The best thing is you do not even have to look for sponsorships, offers will flock to you organically, provided you have a huge following.

Yes, you read this right. You ou can make money by becoming a social media influencer. If you have a youtube channel, Facebook page, Twitter account, TikTok account, Instagram account, and if you have a lot of followers or subscribers in your social profiles, you can charge money to businesses and individuals who want to advertise via your page or account. But building followers is really hard work.

How to Start Influencer Marketing

Influencer marketing is a popular online marketing method. In this marketing method, you partner with influencers, people who have a lot of followers on social media platforms, to advertise and market your business or products. The influencers will create content for your business and products, or give a shoutout in return for a payment. Influencers, with their substantial and loyal following, become attractive to businesses seeking promotion. These influencers often pitch ideas to businesses, and in return, they receive payment for promoting products and services. Larger influencers may not even need to actively seek contracts; businesses approach them due to their established online presence.

Here’s how you can get started.

Create an account on the platform of your choice.

Choose a niche of your choice. You should be really passionate about your chosen niche and you also need to have knowledge of your niche.

Start creating content. Your content should be interesting, useful, educational, and informative. Share content that really connects with your audience.

Start building followers. You can do this in two ways, one, by letting your followers build organically, and two, by running ads. A lot of people also resort to buying followers. Never do that. These followers are not even real people.

Don’t lose hope, have patience. Continue to share good content and you will build followers.

When you have a lot of followers, you will start receiving offers. You can negotiate and start promoting brands and businesses. 

Best Platform for Influencer Marketing

You can do influencer marketing on multiple social media platforms. Based in your personal experience which is the easiest platform for influencer marketing. When I say easiest platform I mean a platform where it is easy to become influencer and also get sponsors as well as brand deals. In my opinion, Tiktok is the easiest platform for influencer Marketing. If you can create good video content, it is easier to build followers on Tiktok compared to Instagram and Facebook. Tiktok is also the fastest growing social platform thus making it highly lucrative for influencer marketing. Have you tried tiktok for influencer marketing?

Is It Easy to Do Influencer Marketing

Influencer marketing means you promote someone else’s products and services among your users, and receive money for doing it. The more followers you have, the more money you receive for doing the promotion. However, the most important question is it easy to become a freelancer? In other words, is it easy to build a huge a following to become an influencer?

If you check the most followed individuals on social sites, you will see most of them are actors, musicians, athletes, models, etc., you will rarely find an ordinary person having millions of followers. If you did see someone ordinary having millions of followers, you will find that they are exceptionally good content creators.

You can build followers only in two conditions, one, you are very good content creator, and two, you are a popular figure. You need to be one of these to become an influencer. You might be able to get some followers by running ads, but if you are not offering good content, your followers will start leaving.

Influencer marketing is also one of the most expensive digital marketing methods. If you are talking about an influencer with just 1000-2000 followers, you might find influencer marketing cheap, these people cannot be called influencers in a true sense. An influencer should have a lot of followers, think about 20k or 50k or even 100k followers. If you are trying to work with an influencer who has 100k followers, you might have to pay $50-$100 for a single endorsement. The cost of influencer marketing depends on the number of followers the influencer has, the location of the followers, engagements the influencer receives, and the niche the influencer. If you spend $10 on Facebook ads, you can easily reach 10 thousand people, however, even with the micro influencers who have 10-20 thousand followers, you might have to spend $50 to promote your products and services. A lot of scamming also goes in influencer marketing. A lot of influencers do not have genuine followers and genuine engagement, they buy followers and engagement to show their popularity. If you end up working with these guys, your money is wasted

The Biggest Changes Coming to the Influencer Marketing Industry

There are some changes coming to the influencer industry. Instead of promoting someone’s products or brands, influencers are creating their own products to make even more money. The influencers are not becoming creators, they are creating their own products, building their own brands.

The influencers have now understand the value of their audience, and they want to own their audience and utilize their audience by launching their own brands. For influencers, this is more valuable than promoting someone else’s brands.

The traditional influencer marketing is almost dead, this is only surviving among the influencers who have just started, The more seasoned influencer are not selling their own products. If you are an influencer, you should think about this.

How to Monetize Your Followers By Selling Your Own Products

For most social media influencer, attracting brands and businesses, getting brand deals and sponsorships is the ultimate success strategy as an influencer. However, think about other away around, let’s say you have 100k followers on Instagram, why should you take $1k $2k and promote someone else’s product, why not use your followers to sell your own products. When you have just 4-5 percent conversion, you will end up making thousands of dollars. Even 1 percent conversion would be 1000 sales, and if you are making just $5 per product, you can easily make $5000. You do not even have to create your own product, you can use print on demand or dropshipping method

Creating Profane Content To Become an Influencer

Since there is a possibility to make a lot of money as an Influencer, a lot of people are doing all sorts of thing to build followers. One of the common things people are doing is sexualizing their content, or let’s say producing profane content. Whether you check TikTok, Facebook, Instagram, or Youtube, you will see a lot of people are trying to grab users’ attention by creating content that are risqué, double standard, and even vulgar.

Social media platforms have clear content policy that says the content must be family friendly, however, people continue to violate this rule.

Conclusion

It is easy to give tips but difficult to do yourself. One of the biggest problems I see online is everyone seems to behave like an expert. I do not doubt that influencer marketing is the best way to make money from social media but when it comes to becoming an influencer you need to realize that it is very difficult