How to Build a Career in Marketing

You cannot actually "promote a product in Istanbul and find a consumer in Philadelphia," in order to find a consumer in Philadelphia you will have to promote your product in Philadelphia. If you promote in Istanbul and hope that people in Philadelphia will buy your product, you will burn your marketing budget without earning a single cent. However, it is true that if you are based in Istanbul and if you choose to do digital marketing, you can sell your product in Philadelphia. This is the beauty of digital marketing. That's why they talk about marketing to the target audience.

Skills and Knowledge Required to Become a Marketer

In order to become a marketing consultant, you need a degree in marketing and also a lot of experience in marketing. You will need a university degree in Marketing. If you do not have any marketing degree, you are required to have at least a degree in Business Administration or Business Studies with Marketing as a major subject. You also need to have a lot of experience working in the marketing depart for many businesses and companies. You need skills with digital marketing such as social media marketing, search engine marketing, video marketing, influencer marketing, etc. You are basically paid for your knowledge and experience.

A university degree in marketing surely helps, but digital marketing is a skill that is not yet in the college curriculum (at least in my country). I have checked with almost all university courses in my country and none of them teaches how to do email marketing, how to do Facebook marketing, how to promote on google search, and things like that. The university-level marketing courses do mention digital marketing but they do not offer skill-based courses (I am saying this based on my county, the situation in your country might be different). You can attend short-term courses.

Marketing is Not Just Promoting Product, It is also a Market Research

As a marketer, you are required to do market research. The main purpose of market research is to check whether there is a demand for your products or not. In case there is a demand, market research will allow you to find out where your potential customers are concentrated. Market research will also allow you to see if there are similar products, if there are already a lot of similar products, you will find their market size, product quality, product pricing etc. through your market research.

Before you start a market research company you need to know what kind of market research you want to do. There are companies that do all kinds of market research, however, the most successful are the ones that are niche-based. For instance, you can start a survey company that does surveys for businesses and organizations, or you can start a market research company that does competitor analysis for businesses. These are just a few examples. I order to grow your market research company you need to use traditional advertising (advertising through mass media like radio, television, etc.), or digital advertising.

Digital Marketing

In order to make money by advertising on facebook you need to offer a digital marketing service. You can do marketing on facebook in two ways once through facebook advertising, another by building facebook groups and facebook and using your page and group to advertise. You need to spend money to do both.

A lot of businesses that are selling products offline already have an online presence. Businesses are already using online advertising to promote their offline business. One of the best thing about online advertising is it is cheap but has a high conversion rate. Facebook has over 2.7 billion active users, there is no other advertising platform online or offline that has this kind of wide reach.

You need to understand the nuances of each social media site before you can start marketing. You will also have to understand the demography of the social sites to benefit the social media promotion. You need to understand the interest of your audience. Without understanding the features of social media, you cannot gain visibility.

One of the major issues with marketing is not being able to define marketing goals. Not many businesses can do this successfully. I have seen a lot of businesses fail because they did not have a good marketing goal. I remember, a local company once launched a drink "sandy" it was a good product. But it failed. The company was trying to sell to the wrong market.

First published on Trendri, in author's name