How to Build a Career in Digital Marketing

When you want to work and earn online, no matter what you do, marketing is always essential. You are a writer, you need to market your services and writing, you are a tutor, you need to market your services and courses, you are a graphic designer, you need to market your designing service. If you don't know how to market, you cannot sell your product or service. Digital marketing skills are very important to make money online, no matter what you are trying to do. You need knowledge of various kinds of digital marketing.

Building a Career in Digital Marketing

One of the highly lucrative careers for online workers is digital marketing. The best thing about digital marketing is you can start as a freelancer and you don’t have to be employed by a marketing agency or have your own marketing firm.

In order to become a digital marketer, you not only have to use various digital platforms like social media sites, social bookmarking sites, search engines, emails, forums, blogs, websites, etc. but also know how each of these platforms works.

Take a course

Attending a course on digital marketing helps. There are a lot of sites where you can take various courses on digital marketing, some of these platforms are free to use (Alison), some are low priced (Udemy), some courses are offered by universities (Future Learn), and some courses are expensive (Masterclass).

What kind, of course, should you enroll for depends on your interest. For example, if you want to build a career in Instagram marketing, take Instagram Marketing Course. However, instead of taking the individual courses for each marketing platform, you can also attend a complete digital marketing course.

Build a Social Media Pages/Accounts

Since you are trying to build a career in digital marketing, you need to create social media pages, the most popular marketing platform, and build a following. Growing your following organically takes time, therefore, run ads and build followers.

Different Wats to Do Digital Marketing

Social media marketing surely is one of the most effective marketing platforms, but it is not the only marketing platform you can use. If you want to do digital marketing or internet-based marketing, there are a lot of options. 

Search Engine Marketing is a marketing method where you advertise your products, services, or businesses on search engines and try to drive sales and traffic to your store. You can do search engine marketing on google search, yahoo search, binge search, etc. But based on the market size, you should be using Google because it covers over 65 percent market. When you do search engine marketing, what you are trying to do is show your site/business at the top of the search engine result page. 

Email marketing is also a very effective marketing method. If you have built your email list genuinely, you can expect 5-6 percent conversion. This is actually a very high conversion rate.

Advertising through advertising networks like Google Adwords, Media.net. infolinks etc is another popular marketing method. When you use this marketing method, your business or products will be shown on other people's websites based on your target keywords, location, etc. 

These are some of the popular alternatives to social media advertising.

Making Money From Social Media

Generally speaking, you can make money from social media in two ways, one, you make money from the monetization feature offered by the social platform, and two, you use the social media platforms to make money. Let me explain these concepts.

Facebook, Instagram, TikTok, and Youtube have monetization features. By using this feature, you will be able to run ads from these platforms on your content, which will help you earn money. For instance, you can earn from youtube monetization as well as TikTok monetization f you become eligible. Just like youtube and TikTok videos, you can also monetize your videos on Facebook and Instagram. Facebook is the most popular social media platform. You can earn from Facebook in various ways, for example, instant article, page monetization, group monetization, etc,

You can also build followers, and subscribers and start promoting products on your pages to make money.

Making money from social media monetization

Do you have a Facebook page, Instagram account, or Twitter account? Do you have a huge following on your Facebook page, Instagram, and Twitter account? When I say huge, I really mean huge, something like 50 thousand or 100 thousand, or even more? Do your social pages and accounts have this kind of huge following? If your answer is yes, then you can immediately start promoting your product and start making money because you do not need money to promote from your own page and account, and your promotion becomes effective if you have a huge following that you built organically or through genuine sources. If your social pages and accounts do not have a huge following, you will have to run ads for your products. When you are running ads, you need money. In order to become successful with your ad campaign, you will have to run ads for many days, you will have to target your campaign toward a wide market, and you will need a sizeable daily budget, a small budget will not allow you to reach the target audience. Promoting your product through your page with 500-1000 followers will not help you generate any sales, and spending $5-$10 on ads will also not help you.

First published on Trendri, in the author's name.