Pinterest is a pinboard style social media site that you can use for anything from looking for home decor ideas to driving traffic to your business or website, affiliate marketing, or selling products and services.
Pinterest is one of the easiest ways to drive traffic to your business, it is also very effective compared to other social media sites and social bookmarking sites.
The key to success on Pinterest is to make your Pin go viral (Posts on Pinterest are called Pin because you pin images). So how do you make your Pin go viral? You need the right strategies to benefit from Pinterest.
It does not actually matter how many Pins you create, what matters is whether your Pins drive a lot of interest among the users or not. You can benefit from Pinterest when a lot of users re-Pin your Pins. This will ultimately drive traffic to your website or business. Pinterest traffic has a high conversion rate.
According to Forbes magazine, Pinterest has up to an 8.5 conversion rates. The conversion rate differs according to niches, for example, conversion rates for art and crafts is 3.84 percent. Research has shown that a lot of Pinterest users end up buying products and services following a lead from Pinterest.
One of the common mistakes committed by individuals and businesses when it comes to Pinterest Marketing is they do not have good pin designs.
How to Make Your Pins Aesthetically Appealing
Aesthetics is very important in making your Pinterest go viral. Aesthetics means how your Pins look in the eyes of your audience. Just like the dimension, format, and content of your Pin, Aesthetics has a great role in getting traffic and conversion on your Pin. Your Pins must be aesthetically appealing to your audience. You not only have to use “made for Pinterest” images but also use fonts, colors, and designs that the users find beautiful. If you are using Infographics do not make it look cluttered. Use fonts that are readable but also look better in the eyes of Pinterest users.
Color plays a great role in your Pin engagements. You need to use warm colors in your Pinned images. Warm colors tend to do much better on Pinterest compared to dark colors. Warm color means you are using light pink, white, light green, light blue, etc.
Fonts also play a great role in Pinterest marketing. All Caps and Bold text are good for headlines. Your headline should be bigger. It is ok to have small fonts for other information as it will encourage users to click on them.
It is ok to use mock-ups for your Pin but make sure it is not the same mock-ups that a lot of users have used. Pinterest is interested in original content.
What Kind of Content Gets Better Engagement on Pinterest?
What you share in your Pin plays a great role in your Pinterest conversion. In other social media, how you share your content may not matter much but on Pinterest how you Pin your content does matter. For example, the dimension and format of your Pins affect engagements. Just like on other social media, on Pinterest also what you share is directly proportional to your traffic and conversion. In other words, content plays a great role in conversion.
It is not just enough to Pin your product even if you are using vertical images. This does not mean that product Pin does not work, but what works better are infographics. Instead of just pinning products, you should Pin infographics that give a lot of information on the product. When you create infographics Pin, you are not just showing the image of your product but you are actually giving information on your product and how a user can benefit by buying that product.
Firsts of all find your target audience and see what they are actually looking for. Then write down the tips. Share these tips along with your product visually.
For example, if you are trying to sell the idea “How to sell on Facebook” show your facebook post along with the product and give them an idea of what the users can get by buying your product.
Pinterest Marketing: How to Design Your Pins to Make Them Go Viral?
Pins go viral when a lot of Pinterest users repin your Pins. When your Pins get a lot of repins, you can not only have a lot of traffic on your business or website but also get high conversions as Pinterest users are also buyers. That’s because a lot of people use Pinterest to search for ideas and products.
Here are a few things you need to consider in your Pins in order to make your Pins go viral and have conversion.
Dimension: The dimension of your pinned images plays an important role in getting repins. A lot of people make a mistake by using square images for their pins. Square images are not as visible and appealing as vertical images, so people tend to see them last. When your Pins do not get many engagements, the Pinterest algorithm will not push it further, and your Pin will be buried deep down. The idea dimension for Pin is 1080X1920. If you have Pinned the wrong dimension, repurpose your Pins.
Format: Even though Pinterest was primarily designed for images, videos tend to do a lot better compared to static Pins. The Pinterest algorithm is really pushing up videos. When you are scrolling Pinterest and when you spot a video among the static Pins, it will definitely catch your eye.
(This article first appeared on Trendri on byline Mika)
