How Effective is Email Marketing

Digital marketing is a term used for the marketing tactics that are done on the internet. There are many methods of digital marketing. Social media marketing is one of the popular forms of digital marketing. This involves marketing on social sites like Facebook, twitter, linkedin, tiktok, youtube, etc. Search engine marketing is another method of digital marketing, It involves marketing on search engines so that your product appears on the sponsored lists. Email marketing is also a popular digital marketing method. This involves sending marketing emails to the people who have subscribed to your marketing emails. However, not all digital marketing is created equal.

How to Start Email Marketing Campaign

If you want to do email marketing and if you have never done email marketing, I am going to share some tips on email marketing. After reading this post, you should be equipped with the knowledge and skills to start email marketing.

Before you start email marketing, you should have an email list on your hand. Email list refers to a list of emails of your potential clients. How to build email list can be another subject for discussion, therefore, here I am sharing information only about email marketing campaign

There are a lot of email marketing programs, but I suggest MailChimp. I am suggesting MailChimp because this is free of your email list containing less than 2000 emails.

MailChimp offers a lot of templates for building your email message, or newsletters. These templates are drag and drop tools that will allow you to create amazing emails in 2-3 minutes. Once your newsletter design is complete, you can upload your email list and directly send it to your subscribers.

How Effective is Email Marketing

Email marketing means sending promotional messages through emails, or building newsletters with products and content and sending through emails, so to speak.

I am yet to try email marketing, however, I have done a lot of research on email marketing and found that it is one of the popular marketing methods for online marketers. Online marketers say that email marketing has a very high conversion rate. They put the figure around 5-6 percent)

If you want to try your hands on email marketing, you first need to build an email list. Email list means the email address of people and companies where you will be sending your marketing emails and email newsletters. Your list needs to be very big, do not bother to do email marketing unless you have at least 1000 email addresses. Well, an email list of 1000 emails is not a big list, but it is something you can start with.

If you are just starting with email list, building an email list even with just 1000 emails is really difficult. You might consider doing email marketing with a small list, something like 100-200. However, email marketers do not recommend this because you will have to spend a lot of time designing email. Even if you have some conversion, you are spending more time designing emails compared to what you are earning.

Common Pitfalls of Email Marketing

One of the biggest problems with email marketing is people send your emails to spam box or trash bin without even bothering to check the content. Another problem with email marketing is you need a really big email list to get started and building email list is really difficult.

Those who are complaining about failed email marketing campaigns are the person who knows nothing about email marketing. In order to benefit from email marketing, you will have to know what exactly you need to do. For instance, sending emails to random people never works, your emails will end up in a spam folder. You will have to send emails only to those who subscribed to your services voluntarily. Secondly, you need a huge list, not 100-200 emails but at least 2000. You will have to regularly check your traffic and remove the email Ids from the list that do not check your emails.

First published on Trendri, in author's name.