How Better User Interface and User Experience Leads to Better Revenue

User interface and user interaction both are related to search engine ranking, traffic as well as revenue. If the website does not have a good interface, visitors will not stay longer, when the visitors do not stay long, they don't interact with ads, when they don't interact with ads, you don't earn.. you need to understand what kind of experience your site will give to the users (referred to as user experience, or UX) and what kind of interface (overall look of the site) does your site have (referred to as user interface or UI). When your website is easy to navigate, traffic retention is easy. Research shows when visitors can easily navigate around your site, they tend to spend a longer time on your site. You can do this by having a category menu on the header, archive page, trending posts, the search bar on the header, etc.

Importance of UX and UI

Keywords play a great role in search engine ranking. However, keywords are not the only thing that helps a website to appear on the top search results. You will have to focus on other things like user interface, user experience, backlinks, etc. UNiqueness of the content is also a major factor. SEO is a culminating effort.

What are UX and UI?

UX refers to User experience and UI refers to User Interface.

User Experience refers to the experience of a visitor on your website. This experience can be good, bad, or ugly.

User Interface refers to the overall look of your website as seen by the visitors. User Interface can be clean or cluttered.

Why User Experience and User Interface are Important for Your Website?

User Experience and User Interface both are very important on your site. Bad User Interface and User Experience might be caused by too many ads, cluttered design, slow loading of the site, low-value content, thin content (not much content), etc.

What happens if your site has a bad User Experience and a Bad User Interface

When visitors on your site find your site has a bad User Interface they will have a bad User Experience. This might lead to...

Low traffic or no traffic

High bounce rate

Low revenue or no revenue

Low ranking on search engines, etc.

How User Experience and User Interface affect SEO on Your Website?

User Experience and User Interface are part of technical SEO. Technical SEO refers to the tactics related to technical work such as installing SSL, improving site loading speed, using clean design, using eye-catching graphics, etc. All of these tactics will improve User Experience and User Interface.

 How to Improve User Interface and User Experience on Your Blog

If you have a good user interface on your blog, you are likely to make your visitors stay longer on your blog, encourage them to interact with your content, including ads and products, thus, you are likely to make money. How do you actually improve user interface on your blog? Well, blogs are simple websites, they have simple design and they do not need complicated formatting or design. You can choose between three columns, two columns, or single column design but no matter what you choose, your site should be easy to navigate. You should also avoid cluttering your blog with too many content. Having a navigating menu and categories for your blog posts will help you out.

Just like on other websites, user experience is also very important on your blog. If the visitors do not get a good user experience from your blog, they might leave your blog, you might not have returning visitors and if that happens, you might also lose your SEO ranking. You can avoid that from happening through simple strategies. First give users to choose between dark or light theme option. Some people like dark theme, and some like light theme, therefore, if you let your visitors choose a theme that suits to their eyes, they will have pretty good experience. Instead of too bright colors, try to use warm colors as most people find warm colors pleasing.

How to Improve UX and UI on Forums?

I once was running a forum but I had to sell it because I could not get activities. One of the main reasons why my forums failed was because it gave poor user experience and had a terrible user interface. I learned my lesson hard way but if you want to run a forum and do not want to make the same mistake that I made, here are things you need to consider.

Make sure users can easily navigate through your forums, sub forums, or categories.

Keep important categories on the top and less important on bottom.

Make sure users can easily find popular topics and posts. Showing new topics and posts on the side bar can improve the interface.

Forums are basically discussion sites where people join and share their opinion. If you are not offering a good user experience and user interface, you are less likely to attract users on your forums. Do you have a forum, how do you improve user experience and user interface on forums? Well, I believe the most important thing is to make your forum easy to navigate, users should be able to find what they are looking for, this helps improve both user experience and user interface. Secondly, the forum should offer both light and dark theme option and let user choose the one that they like.

How to Improve UX and UI on Online Stores

If you have an online store and you are not generating sales one of the reasons that might not have crossed your mind yet could be due to UX and UI. User Experience and User Interface is very important for generating sales. No one likes to shop from a site that gives a terrible user experience or has a terrible user interface. You will have to use bright colors on your store and use word pictures like discounts, freebies, sale to attract users and make them want to learn more. You will have to categorize your products and tag them properly so that buyers can find them easily. Your store also needs to have a support to live chat with customers.

How User Interface and User Experience Helps You Generate Sales and Revenue

You can generate sales on your online stores only when you have visitors on your site. However, just because you have visitors does not mean you will be able to generate a lot of sales. Generating sales is also related to the user interface and user experience in your site.

User Experience refers to the feelings experienced by your visitors while accessing your store. If your visitors feel bad about your store, they will leave the store immediately, if they feel good they will continue to browse the site and end up buying products. Good experience means your website is friendly to the visitors, your visitors are comfortable navigating your site, you have used warm colors therefore your store gives pleasant experience.

User Interface is related to website design. Badly designed store cannot generate sales because people do not trust badly designed stores. Some of the examples of bad designs are difficult in navigation, too many products crammed in a single page, too many pop us, no proper categories used, etc.