Common Pitfalls in Digital Marketing

You cannot do internet marketing without knowing about the marketing platforms available on the world wide web. For example, social media is one of the popular marketing platforms for internet marketing. There are numerous social media sites that you can use for this purpose. However, how can you be successful without knowing how these channels work. Advertising on youtube is different from advertising on Facebook, without knowing these platforms, you cannot do proper advertising. Likewise, how can you market on search engines without knowing how the search engine algorithm actually works. If you want to advertise on Google, you should know how it works

If you want to do digital marketing, you need to understand how various digital marketing platforms work. Sometimes promoting on Facebook will drive sales, and sometimes Facebook promotion does not work, you will find instead of Facebook ads google ads are performing better. Sometimes advertising on TikTok is more beneficial than advertising on youtube, sometimes you will find selling on Instagram is easier than selling from Facebook. You will have to understand the demography on each platform and advertise accordingly. You might have to test a lot of platforms, or even burn your advertising budget. You will have to understand how different marketing platforms work.

Common Pitfalls in Digital Marketing

I have experience with various digital marketing methods. I have tied marketing websites, apps, eCommerce stores, affiliate products, blog content, video content, etc. through different kind of digital marketing channels. Based on my experience, I am sharing some common pitfalls of digital marketing.

Social Media Marketing: Social Media marketing is one of the popular digital marketing methods. Social media marketing is marketing through various social sites, either through free methods or paid methods. It is really difficult to get to the large audience with free methods, whereas paid methods require a lot of money before you can generate the first sale. 

A lot of people say social media is the best marketing platform because it is free. yes, you can market on social media for free but this does not mean you will be able to sell a lot of products just by free promotion. In fact, you can not reach your customer without running ads. You need to run ads and target your potential customers based on their demography, psychography, location, etc. The only free promotion that works is by promoting on your own page. But you need a huge following on your page to become successful. you can build a huge following only by spending money

Search Engine Marketing: Search Engine Marketing is also popular with digital marketers. Search Engine marketing means running ads on various search engines so that your content/product appears on the paid search list (in the ad section of search engine result page). You target ads through keywords and if you are using competitive keywords, your ad might never appear on the search engine result page unless you are paying very high amount for each click. 

How to Avoid Common Digital Marketing Mistakes and Convert Your Paid Traffic

Traffic conversion means people visiting your websites and stores will interact with your ads or your products. People interacting with your ads and products means people are clicking on your ads and buying products, When people click on ads and buy products, you will be making money. Therefore, the primary aim of getting traffic is to generate revenue through ads or product sales.

There are different ways to build traffic for instance, SEO and digital marketing, etc. For many people, SEO can hardly bring traffic because they are unable to rank their website higher on search engines. Therefore, the second option is their preferred choice. Buying traffic is one of the common digital marketing methods used by many marketers, business owners and website owners.

If you are buying traffic, you might also be thinking about how to convert your paid traffic. Here are a few tips to help you get a converting paid traffic.

• Build a good strategy for your paid traffic campaign

• Plan your budget, do not burn your fingers with huge bidget or do not set a too low budget

• Create a landing page that can grab visitors’ attention

• Write a copy that grabs buyers’ attention

• Buy traffic on multiple platforms

• Use automation to track your performance.

First published on Trendri, in author's name