Choosing a Career in Digital Marketing
If you do a simple keyword research, you will see one of the high traffic niches is digital marketing. If you research for the cost of digital marketing, you will see businesses are offering very high amount of money on digital marketing. Therefore, based on how much interest is there in marketing and how much money they are spending in marketing, a career in digital marketing can be highly lucrative. One of easiest ways to earn as a marketer is to become a social media influencer. You can do sponsored content for brands, businesses, and companies. As a social media influencer, you can earn money through endorsement deals.
How to Become Successful With Video Marketing
Video is very effective marketing. You can do video marketing through multiple methods like running video ads on TV, movie theatres, billboards, social media, or other paid advertising channels. One of the best ways to do video marketing is by sharing videos on social media pages, you share your promotional video not as a video ad but just as a regular video content with information and fun element. This kind of video has a great engagement.
Video marketing has a very high conversion rate. That’s because seeing is believing and a lot of people are drawn to visual content. If you want to step into video marketing, here are a few tips to become successful.
Leverage multiple video platforms: Tiktok is the fastest growing social media, but why should you only use Tiktok, why not also use Youtube, Facebook, Instagram, Kick, Twitch, Rumble, etc.
Experiment with video length. You can try 15 seconds videos on Tiktok, or 60 seconds on youtube or 90 seconds on Facebook. Nor just with short videos, you can also experiment with length on longer video formats.
How to Build Engagements on Your Videos?
Your success as a video content creator likes in your ability to engage your audience with your videos. With digital marketing and SEO, you can easily build traffic, if you have a lot of subscribers or followers on multiple social sites, you can easily build views. However, having views on your videos is not enough to earn as a video content creator, you also need longer video duration and that will happen only when you have engagement. You can have engagement only with your viewers enjoy your video in the first 5-10 seconds. If visitors stay on your video for at least 10 seconds, they will probably stay longer.
How to Successfully Market on Instagram
To become a successful Instagram marketer, you need to perfect two skills, one, graphic designing and two, video making. Instagram is a platform where people share images and videos, therefore, graphic designing skills for creating stunning graphics and images, and video making skills for creating videos are must. Even though you can share embedded videos on Instagram, you will become more successful when you share original video. The first 5 or 10 seconds of your videos are very important because that’s what determines whether your audience will continue to watch videos or not. You need to explore with different kind of content, for instance, Reels, Stories, etc, to know what works best for you.
How to Build Followers on Social Media
There are two main strategies to build organic followers on social media, one is a free method and another is a paid method. The free method involves creating engaing content and sharing on you social pages with appropriate description and hash tags. When people follow someone they don't just follow for the name, they follow for the content, so if you share interesting content, you will be able to grow your followers. Two, you can run paid marketing campaigns promoting your page or the content you have shared
First and foremost, you need to build your followers. Without building followers, and without having a lot of followers, you cannot benefit from your marketing campaign on X or any other social media platforms. To build you need to share interesting content and also promote your content with ads to reach wider audience for the likelihood of getting followers. As you continue to build followers, you should also continue to promote your business and products that your audience will find interesting.
What is the Right Way to Do Social Media Marketing?
If you want to do social media marketing you should keep in mind that social media marketing is done not just to generate sales, it is also to build community, build brand, and reach your target audience. You should not just spend money to run social media ads for selling products, you also need to invest in building community. When you are trying to build your community, it is very important that you create appropriate and share appropriate content that our target audience likes. Getting good results through social media marketing with our spending money is possible if you use the right strategies.
How to Do Competitor Analysis Through Social Media?
If is very important that you find what strategies your competitors are using on social media and what strategies are giving them the best results. Here are some strategies to use:
Research and find out where your competitors are active, and what strategies work best for them. Based on your findings try to analyze which social platform should you focus on.
Check your competitors top performing content and the kind of hashtags used. Use the best practices for your content.
Check what kind of ads your competitors are running. You can go to Facebook Ad Library to check ads where you can find all ads running on Meta platform.
It is true that marketers and businesses are spamming customers inboxes, however, SMS marketing is one of the most effective marketing methods of out times. According to research, most people check their SMS within 10 seconds of receiving it. However, checking messages and taking action might not be as much as expected because most marketing messages are sent to wrong users, the marketing messages are sent random numbers
Well, these are not actually low cost marketing methods. Well, if you are sending emails to thousands of people you will have to pay subscription fees to the email providers. It can be free only for a couple of thousands and when you do email marketing, you will be sending to a lot of people. Content marketing is also not very cheap, you might not be best at creating content and you might have to hire professionals, and you might have to pay a lot of money
How Much Does Influencer Marketing Costs?
Influencer marketing is one of the most expensive marketing methods around the internet and interestingly, it is also one of the most effective digital marketing methods. If you want to get into influencer marketing, how much money do you need? What is the cost of industry standard influencer marketing?
Well, the charges of influencer marketing depend on the follower count. The more followers they have, the more expensive their services are. Nano influencers can charge anything less than $1000 but they have less than 5000 followers so reach is low. Mega influencers can charge anything above $3000. Since they have more than 500k followers, you get a good reach.
What Kind of Tools Should You Use as a Marketer
As a marketer, you will have to use various kinds of tools for your marketing campaign. These tools will not only help you create your marketing materials, perform market research but even run your marketing campaigns. These tools will help you streamline your marketing efforts as well as help you create impactful marketing materials. One of the most important tools for marketer is graphic design tool, which could be photoshop or Canva. Another important tool can be text generating tool like ChatGPT that will help you write copy and sales pitches. If you are using video to market, you also need video editing tool like Adobe Permiere or free option like Da Vinci Resolve.
Can You Still Generate Sales With Email Marketing
A lot of people tend to believe that email marketing is considered spamming someone’s inbox, and most people send your marketing email to spam folder, therefore, sales do not happen. This is not just true. Email marketing is one of the best way to distribute content and one of the integral part of content marketing. Actually, whether you can generate sales or not depends on your email list, and whether your list consist of people who willingly signed up for your email service and whether they are actually interested in your products and services or not. For instance, if gaming is your forte, your email list should include people who play games.
Email marketing is effective but you will have to consider a lot of things before you start email marketing. Email list is the most important aspect of email marketing. Your email list needs to be very big and your email list should be built from the people who are actually interested in your products and services and who actually subscribed to your email list. Secondly, you need to send appropriate content in your email
If your email list is built from people who are truly interested in your products and services, and if your email list is very big, you can start promoting products through your emails and make money when your email subscribers buys them. You can promote your own products and make money, you can promote someone else's products and make money, you can even promote affiliate products and make money