Blog Content Strategy: How to Create Better Content
Blogging is not just about writing articles and publishing them on the blog. Blogging is beyond writing and publishing. Starting a blog is like launching a ship. It's easy enough to set sail with a domain, hosting and content management system, but navigating the vast ocean of traffic and revenue requires a lot of skills. SEO and digital marketing are your compass and sails. Mastering SEO and digital marketing is not an easy job, but these are the keys to charting a course towards a successful blog. Think of content on your blog as an anchor to attract. Having good content, doing SEO and digital marketing propel you forward bring you traffic and revenue.
3 Blogging Mistakes You Should Avoid
One of the main reasons why people do not become successful in blogging is because they are making a lot of blogging mistakes. Here are 3 blogging mistakes. Check whether you are doing any of these mistakes.
Content
One of the major mistakes new bloggers commit is related to content. They are writing in very formal style, they are digressing from the main topic, they are not formatting the blog post attractively, they are publishing before proof reading, and they are blogging in irregular basis.
Marketing
Second mistake is not promoting blogs on social media. Even when they are promoting on social media, they are just dropping the links, they are not working hard enough to build audience on social media.
SEO
Third mistake is related to SEO. SEO is a technique to help your blog to rank better on search engines. However, bloggers take SEO very lightly and they think SEO is just about adding keywords and building backlinks.
How to Create Better Content Strategy For Your Blog
Blog is one of the best ways to build passive income because it does not require a lot of money and does not require elaborate skills. However, you can succeed as a blogger only when you have a proper content strategy. You need to have a content strategy because people visit your blog for content. Whether in generating leads, selling products and services, earning from ads, increasing brand awareness, or improving customer engagement, content plays the key role.
The first step of creating a content strategy is to conduct a content audit. This implies that you take a bunch of the content you already have and analyze its effectiveness in meeting your goals (traffic and revenue). This will help you identify gaps in your content strategy and areas where improvements can be made.
You will also have to measure and evaluate your results by use analytics tools to track your content's performance. Based on the results, you will have to make data-driven decisions about future content creation and content promotion.
These two steps of content strategy for your blog will help you meet your goal of generating traffic and revenue. When you follow these steps and review and refine your content creation strategy regularly, you can create a successful content marketing program that drives results and grows your blog.
You can become successful with blogging only when you get traffic. In my experience, the most successful strategy for high traffic involves balancing trending posts and evergreen content. In other words, you publish on trending topics as well as evergreen topics. Evergreen content ensures continuous traffic, while trending topics attract a larger audience, and create traffic spikes in your blog. No matter what kind of topics you are choosing for your blog, you still need to implementing SEO strategies. Google trends is one of the best tools to find trending topics. You can try Google Search Console to find appropriate keywords for your blog.
Essential Tools for Creating Better Blog Content
Are you a blogger? What tools do you use for blogging?
I am a blogger, I use wordpress content management system for my blog. With wordpress, I also use number of plugins to customize my blog.
I also use Google Keyword Tool, which is invaluable tool for creating blog posts. You basically use this tool to get insights into keywords, traffic, and CPC rates etc. These data will help you choose niche, topic, keywords, etc. The best part is it is free. Another useful tool is Google Trends that helps identify trending topics. By blogging on trending topics you can make your blog post go viral. Microsoft Word is an essential tool for writing, and Grammarly is effective for checking grammar and language.
Two Things to Follow as a Pro Blogger
If you are a blogger, and if you aim to become a professional blogger, here are three important things you should do.
Identify the stages of content production: More than 90 percent of your blogging work is related to content production. Content production means topic research, keyword research, writing the content, and doing SEO on the content. Creating content is a complicated process. Therefore, you need to clearly define each step involved in content creation before your content is becomes live for public viewing.
Build a content library: Blogging requires you to actively publish posts. Creating content requires you to be very creative and you cannot always become creative. Therefore, when you are creative, you need to create a lot of content and build your content library so that you can gradually publish your posts. You can build your library on cloud storage like Google Drive or Dropbox, or on ad as drafts on your blog, or even save locally in your computer.
How to Plan Your Blog Post
If you are a blogger, you need to be very active on your blog not only in writing and publishing your posts but also sharing on social media, digital marketing, as well as SEO. And this all calls for planning your blog post. Here are some of the things you can do in order to map your content calendar:
Decide content types: When you are planning your blog posts, you need to fist establish the kind of blog post you want to publish
Use research tools: You will have to use different kind of research tools, for example, keywords tools. Use different kinds of research tools for different kind of blog posts to find detailed information that will make your posts better.
Competitive research: Compare your blog with another blog on the similar niche and see how they are ranking for different keywords and how much traffic they are pulling. Use strategies to make your blog stay ahead.