Advertising to Generate Sales

It is very important for businesses to build presence on the world wide web. There are multiple ways to build online presence, once, you build search engine ranking, two, you build followers on social media, three you run digital marketing and advertising compaigns. There are many advantages of building online presence. The most important one is you will be able to build a brand. Your business brand will grow if you build online presence. Whether you are a marketer or a business, you can use various kind of marketing channels to promote your products and services. Some of the most common marketing channels are: SEO, Content Marketing, Social Media Marketing, Paid Advertising, Video Marketing, Influencer Marketing, Affiliate Marketing, Podcasts, Digital PR, Events, Networking, Webinars, etc. All of these marketing channels have their own pros and cons. Which marketing channel should you choose depends on your expertise, target audience, your budget, and products and services you are trying to market?  When it comes to marketing, what marketing channel do you prefer to use, do you get a good conversion? The most important thing is to diversify your promotional method by using multiple channels. For example, you can use organic social media, paid advertising, and influencer partnerships to expand your reach and build new audiences. By leveraging paid and free channel you can build audience. You can use Facebook Ads or Google Ads to reach your clients and user base. The most important thing is to improve your visibility

What is the Number One Marketing Mistake?

Making marketing mistakes is very common in the business world, but what do you think is the number one marketing mistake. In other words, what most common marketing mistakes businesses and marketers normally making? Well, in my opinion, the most common marketing mistake is in advertising product and services or the business in general to the people who actually are not the true buyers, or let’s say to the audice that is not interested in what businesses and marketers are selling. For example, would Apple sell its iPhones when it market to working class? Would you benefit by marketing video games to senior citizens?

How to Improve Your Marketing Conversion

Marketing is an investment, you should be getting returns on your investment. Return on your marketing investment means, you have conversions. Conversions means sales and sales means profit. Therefore, the whole point of marketing is to improve your conversion. How do do it? The best way is to promote your product to your most appropriate buyers. Don’t promote luxury brands and high end products to low income people. Always target your campaign to to the people who are your potential buyers. If you are not marketing to the people who are your true buyers, your investment will go wrong. Find who your customers and where they are located, and market to reach them.

How to Create an Impressive Product Listing

If you are selling products through your online stores, social pages or ecommerce markets, you need to create an impressive product listing. If your store does not have impressive product listing, you might not be able to generate sales. Actually, sending customers to your online store through advertising is just the first step of online business. The real task likes in making them browse your products and then buy a bunch of them. When your customers land on your product page, you need to offer something that might tempt them to check the products. This could be product photo, product title, and product description.

Online Advertising Vs. Offline Advertising

Yes, you cannot measure your advertising performance with offline advertising. For instance, you might run a print ad and you will never know how many people viewed your ad, you can just make the guesses based on the number of sales the newspaper has. If you place a bill board, you never know how effective the bill board is when it comes to generate sales. However, the main advantage of offline advertising is it will help you build a big brand.

in order to run an ad campaign, you need to remember a couple of things, first and foremost, you need to determine what ad platform to use. You can advertise online or offline. There are numerous options for each of these methods. For offline advertising, you can choose billboards, print publications, TV, radio, etc. Even when you decide n online advertising, you have a lot of options such as social media, search engines, websites, etc. Each of these platforms has its own unique advertising method, you can either run video advertising, text advertising, graphic advertising, etc. The platform you choose should also depend on your target customers.

Does Advertising Guarantee Sales

Frankly speaking, advertising is an effective way to drive sales. However, you need to understand one truth about advertising. It is not foolproof. I will share my own story, my first few attempts on advertising through Facebook and Google went wrong, I made no sales. However, I also learned so many things about digital advertising. On my subsequent attempts with ad campaigns, I was managed to generate sales. You can generate sales through ads only when you start your campaign properly. You need to be careful about audience target, advertising platform, and advertising budget. Last but not least, your ad needs to be visually impressive.

CPC Advertising

If you are trying to sell something PPC advertising can be very helpful. When you run a PPC ad campaign, you basically are paying only for the clicks on your ads, you don't pay for impressions. Let's say your ad appear 100 times, you are not paying for those 100 impressions unless the visitors clicked on your ads. Let's say 100 people viewed your ads and 5 people clicked on your ads, you are paying for those 5 clicks. How much you have to pay for each click depends on how much money you have agreed to pay to the advertisers. However, there is a problem with this advertising model. Since you are paying for clicks and you will be targeting keywords on your ads, you will have to compete with other people to get impression. If you are paying just $1 per click and another person is paying $2 per click, you will not be get into too many ad space.

Search Engine Advertising

Search engine advertising is PPC advertising, there are no CPM ads available for search engine marketing. The CPC rates for search engine advertising are higher than advertising on other media. If you are not paying a higher CPC rate, your ads might not even appear on search engines. It is expensive.

Word of Mouth

Word of the mouth is one of the best advertising tactics used by businesses. However, this works only when you have a lot of satisfied customers. When your customers are satisfied, they will always recommend your business to their friends and families, without you having to pay for them. Your customers can be your brand ambassadors.

The Right Approach to Marketing in Rural Areas

If you listen to marketing gurus, you will find that most people are only focusing in urban areas or digital area, they seem to omitting rural areas in their marketing discourses. However, there is a lot of business opportunity in rural areas, therefore, you will have to market in rural areas as well. When marketing products to rural areas, understand the local interests. If your products align with what rural folks find interesting, direct marketing to real people can be effective. However, if your products aren't relevant to their needs, no matter how hard you try, you will not be able to sell. Consider placing ads in rural convenience stores and explore advertising through radio, as rural communities often engage with these mediums.

How to Improve Ad Conversion?

Customers have become informed these days that it is not possible to fool them. These days customers are aware of marketing gimmicks and they know all the marketing tactics so they are sceptical of ads. That’s why it is very difficult to get conversion on ads. However, if you are honest and transplant about the product you are promoting through ads, you might expect good conversion rate. You need to clearly tell what your product is and what your product isn’t. Make sure to be open and honest about your intentions in your ad campaign. When you are honest, customers trust you, when they trust they will have confidence in your product, which bring sales.