Branding (Business)

Overtime people have often linked Branding to packaging, thinking they both are synonymous in meaning, but not quite true, branding covers both the packaging as well as many other aspect geared towards the company growth. Branding talks about the front line of the company all what it entails and the attractiveness that draws the customers closer. A good branding can dissolve your competition as you go way higher than they are and it just requires you to think on how best your product or services would be of higher demand. It can range from the fr companies name, this although not to important as your product would be needed whether the name is easily pronounced or not, as long as it is useful and has little or no substitute. But if reverse is the case and your product has many competitions out there and can be substituted for another easily, then I kindly employ you get a catchy name, one of a lovely sound and easy to remember.

The brand is all there is, you lose your brand you lose your sales, people firstly pursue after what they can trust before looking at what is really good, if you can get them to trust the brand then you can get them to be with you through your ups and downs. In a short while thereafter, you should be thinking of expansion, and if you're going to likely venture into many other business still bearing the Brand name then you better start taking the public view of the brand seriously. Spend the first few years of your start up on building a name that would be well recognized, there are products of different companies today that can never outshine some particular product, one of the known reasons are if they are the first to be out, for instance in a particular age of modern civilization, a new kind of food product comes out, quite different in its make, the first of its kind, then surely with the success of the business, other people are prone to starting up theirs. But cause of the popularity of the first product, people may likely tag all products from different companies with the brand name of the first, because it was firstly known and popularized.

Another way a product or brand can stay at the top of his counterparts is through advertising, oh Advertising cannot be overlooked especially in businesses where you hope people would be highly in need for your product or services, then you have to go all out on getting people interested in your product. I have seen little kids got so in love with the fun of an advert that they chant it among themselves, oh such product is prone to be on high demands, as retailers and wholesalers who are closer to the consumers would likely buy More of what people are chanting. After getting the brand name on the top, your job doesn't get lighter in fact you're just getting started and you've got to double up. Preservation of your position is harder than you think, or else you've got competitions who aren't pushing in hard, and that is not likely gonna be the case as people would always push for greater profits. So the team still has a lot to do, if the brand is now respected, it has to keep on being respected. Push harder.

Its easier to think it this way, the main purpose of every business is to make sales, in order to sell to them they have to be willing to buy, now the question is how to get their will to your favour, how to position their attention on your service or product. Now the two main sub section of the will you wanna manipulate is their logic and emotion, firstly they have to see reasons why they should buy it, to make sure it is good and not fake, that it is of good quality or great services, so logically they know its isn't a bad idea to patronize. Also their emotions, if you are in the line of business as many others, then why should you make the most sale, why should yours be readily order, then they have to love it, give them something to feel attached to, some companies theme song is so nice everyone can sing along, so advert are so awesome to watch, so even organizes event to pull people close then showcase their goods to the large audience.

Look for ways to brand your business to capturing the public attention, but always remember to put out quality always, never ruin your prestige over substandard products or service. I'll be writing more on this in consequent times. Hope y'all had a lovely day, please do like and subscribe. And keep pushing for greatness.