In all honesty, I would love to tell you that there is no better marketing strategy like inbound marketing.
If your dream is to experience success in your small startup, then inbound marketing is the way forward.
Inbound marketing has a long time been proven to be the most effective marketing strategy if carried out the right way, which is the reason for this article.
This marketing strategy makes it easier to take shares of big companies without having to worry about hefty ad budgets.
It is more strategic to make use of this method because, unlike the traditional marketing strategy, the inbound concentrates more on the reasons why a prospective customer needs a product.
If the audience is well convinced, you are sure to make continuous productive sales.
There is said to be continuous productive sales if you can convince audiences with quality content, and this makes them regularly visit the site, and in a short term, they will definitely start patronizing your products and also will convince others to do so(promotion).
To really do this right, you need to know these 7 of the effective strategies for inbound marketing;
This is an inevitable tool in inbound marketing. You have to be well-grounded and have a good knowledge of your product so that telling your audience about your product becomes easy.
Content creation is a vital force. No matter how great your products may be, it is what you tell your audience that will determine how they will respond. Just in case you forgot, your product cannot speak, you, therefore, have to write down something compelling and of quality about your product.
Create engaging and quality content.
The major intention for content creation is to tell the audience about your product, and consequently convert them to customers.
The first thing that can bring an audience to even read about your product in the first place is the headline. It is a headline that can push a total stranger into reading the content of your post and eventually develop an interest in your product.
To draw more traffic to read your content, ensure that your headline sounds unique and ensure it poses a solution to their long-lasting questions.
From experience, I've realized how effective these phrases can be; how to…., Ways to…., a guide to …
This is because they sound like solutions other than problems, which is the reason why great content creators Make use of them.
This is more important than you think.
Infographics are simply the use of images and charts to convey information.
As much as you can make use of texts, it is necessary to interpret your texts using images. Images can be so effective in creating a mental picture about your products and services and how relevant they can be to your audience.
90 percent of bloggers include images in their posts, and those who add multiple images report stronger results, says Neil Patel.
The more visual your content, the more likely it’s likely to improve your inbound marketing efforts.
Everything about your content shouldn't sound business or too serious. As little as you can, spice up your content with interesting stories to keep engaging your audience.
A lot of people love storytelling and this will help to build up your audience. The more effective stories are usually success stories relating to your product and services.
Storytelling has another powerful function. It creates brand recall. Research by Stanford University shows people are 63 percent more likely to remember a story than a statistic.
A lot of content creators that are interested in making sales have shared testimonies of how storytelling in content creation helped to improve their sales.
Chris Haddad (a relationship coach) went from a 2 percent conversion rate to 8 percent by changing his sales page to include a relatable personal story( source: Neil Patel).
For the purpose of backlinking, and gaining popularity which is obviously a plus to your marketing effort, it is necessary to engage in guest blogging.
Influence is a major factor in inbound marketing, and to build relationships with key inbound marketing influencers, it is easier to do so with guest blogging.
It is not all about one-time engagement in this activity. The result starts to show from conscious and continuous guest blogging efforts. Make it a habit to guest blog regularly.
Facebook is an essential tool in inbound marketing. Sometimes this factor should be at the forefront during your inbound marketing considerations.
Creating quality content starts with understanding what your audience really wants.
To really know who your audience are, you must carry out a review of what your page on Facebook is for. That way, you are sure to know who your real audience are.
It is not enough to guest post any blog that you see. Your interest is to get an audience that will visit your site and eventually make purchases. To actualize that, you need to pitch blogs that have high traffic. So that at the end of releasing your guest posts, you will likely have an audience who can link back to your small start-up and possibly 7 out of 10 making purchases, which guarantees a good ROI.
If you post on a blog that has a dead audience, you won’t get any benefit, and you’ll have wasted your time.
The lead image source is Needpix