Inbound marketing in today's world is the new culture that we have to welcome both with an open heart and open mind if we must thrive well in business development and growth.
Before we go on to analyze the concept of inbound marketing, let's take a careful study of the following reports by the Editor-in-Chief, Speaker, Host of 'Content Lab' Podcast, Liz Moorehead:
70% of marketers are actively investing in content marketing as part of their overall strategy and 60% of those marketers consider those efforts "very or" extremely" important to their overall strategy (Hubspot).
73% of B2B consumers reported consuming between three and seven pieces of content before speaking with a salesperson. ( Demand generate report 2019 content preferences survey report).
Inbound leads cost 61% less on average than outbound leads(Hubspot).
Only 18% of marketers believe outbound practices generate high-quality leads. (Hubspot).
81% of marketers say video has increased traffic to their website, while 80% say it has helped increase sales. (state of video marketing 2020 by wyzowl)
96% of B2B buyers reported that B2B vendors could improve their content by curbing sales messages ( Demand Gen report 2019 content preferences survey report).
80% of business decision makers favor getting brand information via articles rather than by way of paid advertisements (content marketing institute).
83% of online tech buyers found their vendors via Google search( marketing sherpa).
After five months of consistent inbound marketing strategy cost per lead drops 80%(Eloqua).
When inbound marketing tactics are executed properly, they are 10× more effective for lead conversion, as compared to outbound Methods (Gartner).
Sales and marketing teams are fully aligned, trust each other, and have mutual respect, they have an open line of communication, meeting at least once a week.
I mean isn't obvious that inbound marketing has come to take over. The above highlights are proof that the effectiveness of inbound marketing cannot be overemphasized.
The concept of inbound marketing should not be ignored as this strategy is successfully replacing the traditional or what we call the outbound marketing strategy.
When it comes to inbound marketing, the phrase……."The devil you know, is better….." does not hold because this "angel", inbound marketing is the best marketing strategy that has been tested and confirmed by both marketers, researchers, and even consumers.
All that is required to make the strategy more effective is to employ the best tactics.
What is this inbound marketing?
Inbound marketing is simply a marketing strategy that involves using content as means to attract customers to a brand or product (Wikipedia).
In this marketing strategy, we are concerned with content as the driving force.
There is a clear distinction between inbound marketing and content marketing.
Inbound marketing is the umbrella that houses different marketing tactics, which content marketing is one of such.
A very strong factor that determines how effective an inbound marketing strategy will be, is the marketing tactics in use.
Some of the marketing tactics are; video marketing, content promotion via social media networks, and email marketing.
For product marketing, we highly recommend video marketing to be on the top list of employable tactics.
Video marketing is a tactic that makes use of videos to market products and services.
In a video marketing platform, there is room for the marketer to easily communicate with his audience or customers. Video marketing makes it easier for the audience to get to see their products and services, and be able to know the value of what they are opting for.
All other marketing tactics subordinate these tactics. Some of which are; Email marketing, social media marketing, and the rest.
Social media marketing is a great strategy for content marketing. Content marketing is a type of marketing that involves the creation and sharing of online materials such as videos, blogs, and social media posts.
Content marketing is a great way to steer up consumers' interest in a product.
Benefits of inbound marketing
The purpose of marketing is to make sales, and one sure strategy for such is by inbound marketing.
Below are the benefits of this inbound strategy;
1.Cost-effectiveness
"Inbound leads cost 61% less on average than outbound leads. (Hubspot).
There are a lot of reports and evidence supporting that inbound marketing strategy is very cost-efficient.
With an inbound strategy, you do not have to spend a penny on the advert as you can carry out product adverts on your site and via social media platforms.
Stats and reports also show that " business that mainly relies on the inbound market save more than $14 for every newly acquired customer (mojo media)
2. Time efficient
When it comes to the time factor, inbound marketing strategies are way better than outbound strategy.
It is easier and faster to advertise products using the inbound marketing strategy, unlike the outbound strategy.
Advertising products with the inbound strategy easily make products and services available to go viral.
The traditional marketing strategy practically makes you move from place to place to create awareness about a product. This can be very daunting and exhausting.
3. Quality lead generation
"Only 18% of marketers believe that outbound practices generate high-quality leads" (Hubspot).
No marketing strategy generates high-quality leads like the inbound marketing strategy. This is because, with good tactics employed, it is easier to capture the minds of customers to patronize a product in the market through convincing tactics.
4. Convenience
You do not need more persuasions to believe that inbound is more convenient than the old traditional method of marketing.
At the comfort of your home, you can reach a wider range of customers, market products, promote sales, and the rest.
Indeed, inbound is the "angel" you need to know.
Sources:
The reports on this article were from: https://www.impactplus.com/blog/inbound-marketing-benefits
