Inbound marketing strategy is becoming the order of the day or better call it the new normal in the world of marketing.
When properly implemented, the results are superb and noticeable in sales positive change.
Inbound marketing strategy is a marketing strategy that involves the use of content as a means to attract customers to a brand or product.
~ Wikipedia
Take or leave it, of course, take it, inbound marketing strategies have come to stay in the world of "now and tomorrow".
It is so very obvious that every operation in our world today is going digital, thus eliminating the old or traditional ways of performing tasks.
Why do it the inbound way?
The inbound marketing strategy has proven to be the most effective marketing method as perceived by marketers in the following ways;
1.Cost-effectiveness
Reports and facts have well shown that there are always fewer expenses when this strategy is in use.
The traditional way of marketing is very costly both in time and money. With the traditional method, it takes more time and money in sensitizing the public about your products and services.
Just with only online ads, your products and services in no time reaches a wider range of people with little money involved–is that not wonderful? Sometimes if you like, your social media networks are enough to run adverts and sensitize the public about your products and services.
People who have tried the inbound way have these to say,
Inbound leads cost 61% less on average than outbound leads (Hubspot).
extracted from https://www.weidert.com/blog/essential-inbound-marketing-tactics
2. High leads generation
In marketing, lead generation is the initiation of customer interest or enquiring into a product or services of a business (Wikipedia).
This is clearly saying that an inbound marketing strategy is the easiest way to attract customers' interest in a particular product or service. With proper implementation of the tactics as to where and when customers will be easily convinced into buying a product.
A report also proves how true this is by saying,
Only 15% of customers believe that outbound practices generate high-quality leads"(Hubspot). Source:https://www.weidert.com/blog/essential-inbound-marketing-tactics
In other words, higher percentages of customers are easily convinced of a product when inbound tactics are in use.
3. High traffic attractions
The purpose of marketing is to make sales. The rate of sales is determined by the traffic you can draw to your market. This is because there are chances that most of your traffic will eventually turn to customers who will patronize your product.
4. Provides a communication platform that makes for learning
When a good tactic is employed, customers can communicate freely with the marketer. It allows them to know more about a product or service. Its use, function, and durability.
Top 5 inbound marketing tactics
Knowing fully well that if it is not an inbound marketing strategy, it will not sell well. It is therefore important to know that of all the tactics that can be in use, these 5 should never be neglected.
1. Content marketing (Blogging)
Content marketing is a tactic and a tool in B2B inbound marketing strategy.
Truly, there are a whole lot of tactics, but this tactic stands as the engine of all.
This allows you to say a lot of good things about your products and services. Yes, we know that people are interested in what they see, but also much interested in what they hear. Take out time to properly analyze your products and services to win your prospective customers over.
As much as possible, create traffic-driven content that will shortly turn your visitors into your customers.
A lot of people know how important this is in the marketing industry that even when they can't create content, they employ writers who create enticing content for them.
2. Email marketing
Email marketing is a formal and promotional strategy that ensures to notify customers about a product or service without creating a nuisance.
With email marketing, customers' preferences are respected as you get notified according to your product interest. This is because most customers already know what they want. So, you notify them when their choice of products is available.
Email marketing is a good marketing tool because it enhances and boosts sales.
Below are relevant statistics about email marketing:
81% of B2B marketing say their most used form of content marketing is email newsletters( content marketing institute, 2020)
87% of B2B marketers say email is one of their free organic distribution channels(content marketing institute, 2020)
3. Search Engine Marketing (SEM)
According to Wikipedia, SEM is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
What does that mean?
This simply means that you may have quality products, but if they are not seen, you cannot sell them. It is therefore this tactic that places where you will be seen and consequently, patronized.
The sole aim of SEM is to be seen "first'' in the list of results. It helps to boost your relevance in the marketplace.
4. Social media marketing
Social media marketing is the use of social media platforms and websites to promote a product or service (Wikipedia).
This inbound marketing strategy is gaining dominance day by day. This is because according to social media usage statistics:
3.96 billion people use social media worldwide.
The average person has 8.6 social media accounts in 2020, up from 4.8 in 2014.
The social media growth rate since 2015 is an average of 12.5% year over year.
83.36% of internet users are on social media; however, a Titanic 90.71% of mobile internet users are active on networks.
With all these in view, you can see that social media has gradually become the marketplace for the world.
So, with your social media networks, you are talking to the greater population of the world.
5. Video marketing
As simple as it may sound, it is as crucial as any other tactic. It is a marketing tactic that makes use of videos to present products and services to customers.
It is an effective method of product advertisements. It supports communication between the marketer and customers.
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