Digital marketing strategy of businesses enables them to be more competitive on the emerging trends in the market. Instead of relying on traditional marketing strategies, utilizing the digital channels to promote products/services, stimulate and persuade the customers are more efficient and effective not only on the part of the customers,but also in the perspective of the business itself. An effective implementation of digital marketing strategy can bring the business to a higher level of competitiveness that may attract potential customers.
According to Catie Holoubek,in his theory of Push and Pull theory in digital marketing, capturing the attention and interest of customers (pull strategy) and presenting to them the product/service that the business offers (push strategy) with the use of digital channels gets the higher potential of garnering more clients, leads and improve market performance and competency. Digital channels such as email, search engines and social media platforms with the implementation of push and pull theory can improve the campaign of a business that leads to great gain instead of relying to a generic digital marketing strategies.
Businesses should be competent not only on the quality of its products/services itself but also competitive in the digital marketplace. Maximizing the technological advancements with the application of the push and pull theory will ensure the satisfaction of emerging potential customers whose relying on digital platforms.
Question:
1 . How do the following variables affect the purchases of students on stores/businesses that used digital platforms?
2.1 customer 'sPreferences
2.2 Type/s of Digital platform/s
2.3 Financial Capabilities
2.4 customer 's Needs
2. What is the most effective digital channel that a business/store used to encourage students to purchase a particular item?
3. Based on the findings, how effective is the digital marketing strategy as a new trend to persuade customers ?