Do you trust the traditional social media networks and their advertising policies? What if they stop liking your content and your ad account gets banned? Guess what? You don’t have to put up with it. There are some amazing alternatives on the horizon.
Let me introduce you to blockchain social ads.
Facebook, YouTube, Twitter & Co. started out as true social community networks. However, today, with the level of censorship on the rise, legit businesses all over the world are forced to leave the platforms they’ve put their souls into as well as vast amounts of time, money and effort in over the past years.
Advertising accounts are banned across industries, videos are taken down and posts are deleted. Those who don’t conform with the mainstream narrative are forced out of the system.
What started out as a social movement has nothing to do with social anymore.
At the very latest, when your number one guy AKA revenue driver leaves your network, you should at least question your policies. For those of you who don’t know, I’m referring to YouTube’s #1 content creator and podcaster Joe Rogan who signed an exclusive multi-year deal worth $100 million with Spotify, which will see his podcast, The Joe Rogan Experience, disappear from all other platforms. [Source: The Wall Street Journal]
Joe Rogan leaving YouTube’s party and moving all his assets over to Spotify is only the tip of the iceberg. As I mentioned in my previous blog post “When You Hand Your Power Over to Social Media Tech Giants”, Brian Rose’s high-quality podcast show LondonReal was banned from several traditional social media platforms because he had the guts to interview people with different opinions and perspectives which don’t necessarily coincide with what we’re being fed on these platforms day in and day out.
Ultimately this led to Brian setting up his Digital Freedom Platform where you can watch all his interviews uncensored and in full length.
On the Lookout for Social Media Advertising Alternatives
Why should somebody like me look into alternatives such as blockchain social ads when I have a strong and successful Facebook advertising history? Why should somebody with a Social Advertising Academy who runs worldwide workshops, seminars and live events on how to run profitable ads on Facebook and Instagram transition to other channels?
Here’s my one-word answer to that: MISTRUST.
These networks are a part of my business but they’re not my foundation.
I would never build my business on ‘Facebook land’, just like I would never build my house on somebody else’s land.
On top of that, I have clients who were directly impacted by the decisions Facebook, YouTube & Co. have lately made on their networks. Doctors who practice integrative medicine, chiropractors, osteopaths and experts who promote natural remedies were amongst the very first to be banned and de-platformed.
There was no time to be wasted and no tears to be shed. I had to help my clients pivot fast so that they can keep their businesses open and more importantly, provide vital information and resources to those of us who don’t like to be manipulated by Big Pharma but rather be empowered to think and decide what’s best for ourselves.
On my quest to finding a viable solution that would combine the benefits of organic posting with those of running adverts, I came across MINDS — among others.
Meet MINDS and Their Blockchain Social Ads
What is MINDS? How can MINDS benefit your business too?
MINDS is a decentralized social media platform running on the Ethereum blockchain. The fully functioning decentralized app (DApp) is available for both mobile and web devices.
The platform uses Minds tokens thus allowing users to monetize their content through a peer-driven, incentive-based reward system that integrates natively.
Once you sign up for your own Minds account, you’ll find it super easy to navigate as it resembles the core layout and features of Facebook. You have your own page, you can scroll through your newsfeed or use “Discovery” to find interesting topics and creators, similar to Instagram’s Explore page.
You can create your own group or join an existing one. You can send messages, a feature that resembles Facebook Messenger.
In terms of advertising, you can buy tokens or use the ones you received in your Off-Chain wallet. Placements, on which you can run your ads include the Newsfeed, the Sidebar and Offers. While in the Newsfeed you can boost both native blogs and shared content, when you select the Sidebar you can only promote your channel and your native blogs on Minds.
Here’s an example of my current ad. It’s a native blog on Minds entitled:
“10 Controversial Documentaries That Will Change Your Perspective On Health”.
Placement: Newsfeed
Investment: 1 Minds token for 1,000 views
When it comes to the approval process: my ad was approved within seconds. Obviously, the fact that the article is native plays an important role.
In short:
MINDS offers a blockchain-based alternative to Facebook.
FAIR WARNING:
Don’t expect the level of sophistication you’re used to seeing and working with on Facebook. Minds’ advertising product is still in its early stages but it looks very promising to me. It kind of reminds me of Facebook’s Ads Manager back in 2011.
Exciting Times Ahead
This decade will be very interesting and challenging to say the least. Our financial system is stretched to the max, environmental issues force us to rethink production and waste management while whole industries are set to go down entirely if we don’t pivot quickly.
It’s never been more vital to be adaptable. This is where years of practice and your investment in personal and spiritual growth come to rescue. Those without training and mental resilience will face great difficulties.
If you’ve run ads on the traditional social media platforms before, you can transition to blockchain social advertising more smoothly. Experience and knowledge pays out.
Don’t fall into the mental trap thinking that all those years you put into Facebook or YouTube ads are wasted. They’re not; not if you embrace change and pivot with confidence. You have a valuable asset: it’s your skill to run profitable social ads. Nobody can take that away from you.
Don’t let your advertising skills rot. Embrace this new revolutionary technology. Dip your feet into blockchain social ads. The journey might take you to places you never dreamed of.
Image: TheDigitalArtist / Pixabay.com
Originally published on my blog at StrengthInBusiness.com.
