Throughout Google Webmaster Martin Splitt’s presentation, the place he busted some myths about website positioning, he was requested to record crucial elements for getting the very best positions on Google. The Google Webmaster’s response was not sophisticated or technical. In actual fact, it could not be easier: “Present content material that has an objective for the consumer.” That is what it means to jot down good website positioning content material. So simple as it might sound, only a few content material writers concentrate on info that may profit the consumer when making an attempt to jot down good website positioning content material. They don’t see that the technical side of website positioning is simply one other approach to measure and enhance the consumer expertise of a website, not a magic formulation to deceive the consumer.
Out of your perspective, rating elements could seem to be duties that you’re making an attempt to finish, however from Google’s perspective, they’re methods to find out if a search engine likes what Google is displaying them. For instance, bounce charges: Google data the period of time a consumer spends on a web page. If customers instantly click on a website, Google assumes that the content material on this web page shouldn’t be very attention-grabbing and ranks it decrease.
Your objective as a Website positioning content material author is to ensure this does not occur. This doesn’t imply that each one page needs to preserve customers on them for hours, but when customers spend extra time on different related pages as a result of they discover them extra attention-grabbing or helpful, Google will know, which implies that certainly, that one will rank higher. Subsequently, your predominant consideration when researching or writing any content material needs to be to create one thing that serves the pursuits of the consumer in the very best manner.