How to Write a Landing Page: 4 Core Elements Explained

How does a well-written landing page get noticed? In a crowded marketplace, it can be challenging to stand out from the crowd. As such, a good landing page copy should meet certain criteria. What exactly makes a good landing page copy? Let's explore those attributes in detail.

Landing pages have become essential marketing tools in today's competitive digital age. It is an effective way to attract visitors to your site. A landing page is a webpage designed to attract readers or viewers to take some action, usually clicking through to another site or downloading something. The goal of a landing page is to convert visitors into leads and clients. Whether you want to promote a new product or service, get leads, or sell a service or product, a good landing page can increase conversions and sales.

To create a great landing page, you should know the core elements of a successful landing page. In other words, you'll want to include these attributes in every single one of your landing pages:

1. Headline

The headline copy is what appears at the top of your landing page. It's the first thing visitors see and is a great opportunity to make a strong impression. A well-written headline should immediately catch your attention and inspire curiosity. It should be short and descriptive, give some context for the product/service being offered, and provide enough details to understand what the offer entails without reading any further.

Headlines should have a strong focus on the actionable information that your audience wants to know. In order to make sure you create a great headline, think about what makes people excited when they’re searching for a product or service online (i.e. What does a person look for when they’re looking for a new pair of shoes?). Once you find out what those keywords are, write up a short phrase using them. For example – “New and improved shoes! Buy now at Amazon for $9.99.” You want to keep the language brief, yet convey the essence of what you’re offering.

Here are some tips to help you craft a good headline:

1) Be specific

2) Use action verbs

3) Include keywords

4) Make sure the headline isn't too long

5) Avoid cliche's

6) Test out different headlines

Your headline should tell potential customers what their experience will be once they get to your landing page. Make sure it gives them a sense of anticipation and excitement.

Write headlines that stand out - this doesn't mean using words like "super" or "awesome". Instead, think about how your product or service makes people happy, or how it solves problems. Think about how you will describe your customer's journey if they choose to engage with you. How do you want to make them feel? Be bold and put yourself out there!

Make sure your title is something that draws them in and makes them want to read more.

2. Description

This is what people read about your product/service, and it’s what they base their buying decisions upon. Descriptions are generally longer than headlines. Use this space to elaborate on the headline, giving potential customers more information about the product or service. Be specific and use actionable language (e.g., “Get 10% OFF today”). Keep descriptions relevant to both the visitor's situation and what they're looking for. Use specific words related to your niche, product, service, or industry and use them often. People don’t want to read generic descriptions, they want to know how your product/service solves their problems. Make sure you write a description that captures what they need to know. If you're not writing the description yourself, hire someone who does!

3. Keywords

Keywords are one of many tactics used in SEO (search engine optimization), and they determine how high up on the search results page a particular website appears. In order to rank highly, you need to incorporate keywords throughout your pages' content. Search engines look at keywords to help identify what kind of site a user might be looking for. Include keywords that are relevant to your product/service and describe what you’re offering. If people search for the keyword they should find your website along the list of results. Search engines consider websites relevant if they have been optimized with the right keywords. Including your target audience in your keyword research will help increase your traffic and sales. Your customers may not always know exactly what they want, so make sure you provide them with options.

4. Call To Action (CTA)

The CTA is the final piece of the landing page puzzle. CTAs are buttons that lead users to actions. These actions could be anything ranging from buying a product, signing up for a newsletter, filling out a contact form, etc. Calls-to-actions are one of the best ways to increase conversion rates. Having them on your landing page will encourage visitors to take action. On top of that, if you have them strategically placed, they will generate even more conversions! It should be clear, concise, and provide a sense of urgency. You could offer free trials, bonuses, a download, or anything else that would entice people to take action now.

For any business, it’s essential for them to have an effective landing page. It’s where they get their first impression of their potential clients and how they interact with them. A good landing page should be captivating and informative. It should make the visitor want to take action right away. To do that it should have a headline that captures attention and explains what value they’re getting from reading the rest of the page. It should then describe the benefits of using their services or products in detail. And very important, don’t forget the call to action button or link.