7 Ways to Boost Your Website's Page Rank with No Technical Skills Required

You don't have to be an expert to improve your site's SEO rankings. In fact, there are many ways to do so even if you're not tech-savvy.

Search engine optimization (SEO) refers to the methods used to optimize websites to rank higher on search engine results pages (SERPs). SEO focuses on improving the quality and volume of backlinks to your site, optimizing metadata, and using keywords and phrases strategically to maximize exposure.

Google has introduced major changes to its algorithm over the last year. As a result, it's becoming harder to rank well in SERPs. There are several things you can do to improve your ranking, including creating high-quality content, building links from high authority sites, and implementing the latest trends in SEO.

Here are 7 steps that can be taken to increase your visibility on Google and other major search engines.

1. Improve your page loading time

Google looks at many factors before determining how well a website ranks. One thing Google cares about is how fast pages load. If your site takes longer than three seconds to fully load, it’s going to appear less relevant to potential visitors.

You could even use a CDN (Content Delivery Network) to host these images offsite and link to them directly from your site, this would let users access them much quicker while still appearing to be hosted locally on your site.

2. Create high-quality content

When people view your website, they want to know what your business does and how they can benefit from working with you. High-quality content is the best way to attract viewers to your site. This means having relevant and useful information that is interesting to both new and potential customers. You don't need to spend thousands of dollars to get top-notch writing skills - just hire someone who specializes in content creation. There are many freelance writers, bloggers, and even some online courses that can help you learn how to write great copy for your website.

3. Optimize your links

Last, but certainly not least, it’s important to optimize your links. Links to and from your site help Google determine what you do and don’t have on your site. Use keywords in anchor text (the actual text under the link). Make sure those keywords are related to your target audience as well.

For instance, if your business caters to dog owners, try linking to dog-related sites. And if your topic is sports, focus on websites pertaining to the sport you compete in. To find good links, get onto social media and look for people who share similar interests. Then follow their profile links back to their website and leave comments. Eventually, they may become interested enough to mention you in return!

4. Optimize your Site for Mobile Devices

More than 50% of web traffic comes from mobile devices; if your website doesn't load properly on smartphones and tablets, visitors won’t return. If you want people to visit your site, make sure it loads correctly no matter what device they view it on. The best way to do this is by implementing responsive design, using CSS (Cascading Style Sheets) or HTML5, and optimizing your images for high-quality viewing across different screen sizes.

5. Encourage Sharing on Social Media

Social media is a great way to expand audience reach and promote your brand. By encouraging others to share, comment, and interact with your content, you get more exposure, traffic, and engagement than if you were to just passively publish.

6. Use Keywords Appropriately

Keywords allow users to find what they're looking for on your website/blog. Keyword research and analysis become even more important with local businesses. Be sure to include both broad and specific terms in your keyword strategy. You'll get more targeted visitors if you show up at the top of search results pages. Be careful about overusing keywords, though. Search engines place a limit on the number of times a keyword appears on a page to prevent spamming.

7. Create Clean, Focused, and Optimized URLs

The URL (Uniform Resource Locator) is the address of your website and your most valuable digital asset. Make sure it is unique, descriptive, and includes keywords related to your niche. A good URL helps people find your website faster. It helps your customers remember where they’ve been, and it makes them feel comfortable returning to your site.