List of Fashion Brands Released Eco-Friendly Denim Collection
Denim, better known as jeans, is one of the most legendary fashion items in the fashion industry. In addition to the material which tends to be more 'cool', jeans are also one of the items that are quite durable in use. However, behind its convenience, it turns out that the process of making denim consumes a lot of water.
In addition, the production process also uses chemicals whose waste can pollute the environment. But don't worry, now many fashion brands are moving to make changes through product innovations that are more environmentally friendly. Well, for those of you who are interested in sustainable fashion, here I discuss it in the article.
Nudie Jeans is a pioneer in developing eco-friendly denim
This Swedish fashion brand is a pioneer in creating environmentally friendly products. In the manufacturing process, Nudie Jeans uses 100 percent certified organic cotton without the addition of chemicals so that it does not endanger its workers. In addition, Nudie Jeans also innovates by creating a Nudie Jeans Repair Shop which is a place to repair denim products.
So, for those of you who have a collection from this brand and it is damaged, you can fix it at the repair shop for free. Oh yes, if you have a denim collection that is no longer used, you can bring your collection and will get a 20% discount on the latest products. Later, the denim donation will be processed and resold into secondhand vintage products.
Local fashion brand kind_denim launches denim products with a sustainable fashion concept
Local Indonesian fashion brands have also started to make environmentally friendly denim products, one of which is KIND Denim. In February 2021, this fashion brand officially released fashion products with a sustainable concept.
All denim products are made using sustainable materials such as cotton, fiber and lycra which have been certified by Cotton USA and use 100 percent organic cotton. The production process also pays attention to the environment by using energy-saving technology and using packaging made from recycled materials.
Levi's also participates in continuous innovation by releasing denim products that can be recycled
This fashion brand has also been known for a long time as one of the best denim brands. Early in 2022, Levi's contributed to initiating change by releasing the environmentally friendly Levi's 501 collection. The material is made of viscose fiber and organic cotton that can be recycled.
Levi's also conducted a campaign entitled "Buy Better Wear Longer" as a form of support for a more sustainable fashion industry.
H&M Indonesia collaborates with fashion brand Lee to create an eco-friendly denim collection
H&M also collaborates with a well-known denim brand from the United States to create an environmentally friendly denim collection. The collection this time is made of 100 percent recycled waste consisting of 80 percent post-industrial waste and 20 percent post-consumer waste.
In addition, there are collections that use cotton-free materials from renewable artificial fibers and water-saving laser dyes.
Lastly, there is the local fashion brand Triple Jeans which also carries the concept of sustainability in its products
Returning to local fashion brands, this time there is also Triple Jeans which has joined to become one of the fashion brands that carries the concept of sustainable fashion. The entire collection carries the concept of “slow fashion” so that it can be worn at any time and is not constrained by time. In addition, this brand has also started to use raw materials that are more environmentally friendly than organic materials.
The more we come here, we really have to start being aware of the condition of the earth, one of which is by reducing pollution and waste through environmentally friendly products.
Image source from Google.com
