It is undeniable that this is one of the important factors in making Indomie stand out even though there are various competitors in the same field.
In addition to the quality of the product and the taste itself, in terms of product marketing, Indomie is also very good until now worldwide. You may be curious, both of them have noodle products, why is the Indomie brand more top of mind than its other competitors.
It seems that taglines and jingles may be trivial but through this their branding keeps sticking in my head
Indomie my taste
you read those two words with pitch right? Taglines and jingles from Indomie often ring in the minds of various groups. It turns out that the songwriter is not just a random person, he is A. Riyanto who also created the Little Bintang song and other legendary songs. The jingle, which has been used consistently since around 1982, has even been able to make the Indomie brand more familiar to the ear.
One of Indomie's strategies that continues to survive is their innovation in exploring flavors
Although standard flavors such as fried noodles, chicken onion-flavoured noodles, and noodle soups have become the favorites of many people, Indomie continues to innovate in serving different flavors. They make Indonesian flavor variants such as Coto Makassar, Cakalang, Soto Banjar, Empal Gentong, Mi Beat Bandung, and many others to suit the tongue of each region.
Not only that, there are also premium variants that allow consumers to experience the taste of noodles with high quality but at an affordable price. They also even listen to consumer complaints that say that they eat less Indomie one, two mostly by making the Indomie Jumbo variant. This innovation is what keeps them at the forefront.
In some areas, there may be a lot of Warmindo or Warung Indomie circulating, which are a hangout place for boarding children at affordable costs
In addition to cooperation with small entrepreneurs, Warmindo is also a branding event in various regions. They will provide banners with their distinctive red, yellow, green logos, even on the tables and walls of their stalls. For the menu, although there are still other choices, Indomie seems to be the host. This stall is usually synonymous with boarding children or those who want to hang out at a cheaper cost than having to go to expensive places to eat.
Indomie also always tries to be relevant by collaborating with other products
Collaboration between products will usually make a lot of people curious, especially if the product is close to them like Indomie. In order to remain relevant and be able to reach a wider market, this brand often collaborates, ranging from fellow food products such as Chitato to fashion products such as Nike shoes, lipsticks, and local distributions. This collaboration almost always steals attention and invites curiosity.
This one brand is also included in the ranks of the most delicious instant noodles in the world, they are not only selling well in Indonesia
Indomie was once the first winner of the most delicious instant noodles based on the Los Angeles Times with the variant of Indomie Goreng Jumbo with Barbeque Chicken flavor. This instant noodle brand has indeed become a prima donna in various countries abroad because of its strong seasoning and delicious taste.
Initially, the purpose of Indomie's overseas expansion was actually to target Indonesian citizens working there, so the target was countries such as Hong Kong, Taiwan, Singapore, to Saudi Arabia. Now, its reach is even wider even to Europe, America, and Africa where Indomie is food for the lower to upper class. After determining the country of expansion, they set up a factory and regional office. Various campaigns and attractive advertisements make this product a mainstay in the international arena.
Instant noodles may be like simple food, but the market for this food is very large, in fact its existence can be compared to staple foods in various regions. Strong branding, delicious taste quality, and constant innovation are the keys to their success.
