Conversational Marketing, a Marketing Strategy That Is Said to be More Cost-Efficient

The term conversational marketing may still not be popular in the entrepreneurial world. Even though this marketing strategy is predicted to be a new trend, given the growing development of digital-based marketing. Moreover, this strategy is able to shorten the process of consumers buying an item or service. Because of these advantages, conversational marketing is predicted to become a direct-to-consumer marketing strategy in the future.

Well, not only bringing business products closer to their consumers, this strategy is also claimed to be cost-effective. That's why conversational marketing is often recommended for small and medium business owners. It's like spending not too deep, business products can be marketed optimally.

As the name implies, conversational marketing allows direct communication with consumers in real time

Conversational marketing or known as one-to-one interaction in real time. This type of marketing is different from face-to-face marketing that may be imagined so far. Instead, it makes it easier for businesses and customers to interact directly with each other in online channels. This marketing has a crucial role to provide information, persuade, and remind consumers about a particular brand.

By leveraging technology, this marketing brings together business and consumer brands in both marketing and sales activities. The effect is that consumers feel as if they are talking to the company directly. So that buying and selling activities can be done faster. Instead of asking consumers to visit websites and fill out forms to transact, it's a good idea to start turning to conversational marketing.

One application of conversational marketing is through chatbots. There are three advantages that you will get

Chatbots or virtual robots that are specifically designed to be able to design conversations with one or more humans. Conversations created by chatbots can be in the form of audio or text. With chatbots, you can apply conversational marketing. So that the marketing and sales of business brands can be done quickly. In addition to chatbots, you can use live chat, e-mail marketing, or messaging applications.

With conversational marketing, you will get three advantages. First, this marketing provides closeness to consumers because they seem to be able to talk directly to the company. You can also understand what consumers need and want. In addition, chatbots are able to connect consumers and sales teams. So that transactions can be easier.

McDonalds is one of the companies that started to explore conversational marketing

After acquiring Apprente, a voice-based conversational technology company, McDonalds is embarking on a bold move to bring consumers and employees closer together. With Apprente, McDonalds will create a voice-based platform for product ordering. Even the voicemail is designed to be able to communicate in a variety of languages ​​and accents. Not only that, the fast food company will develop a global mobile application that makes it easier for consumers to reach products.

With this innovation, McDonalds provides consumers with a more personalized experience. It is planned that the innovation will be implemented in all Drive Thru McDonalds. Not only menu display, this innovation can recommend menus according to time, weather, and traffic to consumers. As a result, consumers feel close to the McDonalds brand because they understand what they need.

Well, that's a review of conversational marketing. It can be a reference for those of us who are interested in adopting this marketing strategy for the business we are working on.