LYKA's leading Twitter program was launched in Southeast Asia in early March 2019, but aroused public interest and curiosity in January 2021 after a video of actress Ivana Alawi with her mother.
In the video, Ivana reveals that she gave her mother a 3.7 million peso car using only her LYKA Gems. "Valuable lang ang ang dala ko, wala akong dalang cash," he jokes.
Want to know? We were too. Here is all we know about it so far:
What is the LYKA app?
LYKA is an application that integrates social media and e-commerce, content creation, and community. Like any social networking app, you can post photos, videos, text, and share with friends and people (and rate their posts).
There are news releases where you can view all updates, and you can customize your profile page and somehow customize its beauty. Posts are also categorized as the app focuses on niche groups and interests.
According to CEO Ryan Baird in his Linkedin profile, LYKA "shapes the future of work through a Social Wallet that pays people for their passions."
Social Wallet: What are LYKA Gems and where can you use them?
Every action you take in an app allows you to collect values, from uploading your content to rating others. You can share and receive LYKA Gems from existing friends and on the platform. Vendors also make occasional donations. According to Yugatech, 1 Gem is equivalent to Php1, and users get five values when they create an account.
You can also use your Heritage for any partner vendor. Currently, retailers such as Mango, Plains and Prints, Guess, New Balance, Happy Skin, BLK Cosmestics and restaurants such as Ramen Nagi, Brotzeit, Barcino, Senor Pollo, Saboten, Sushi Nori, Tai Koo Roast, Tap Station, Pigy Tipsy, Tokyo Milkese Factory, Wild Flour, Cold Stone Creamery, BLK513, FRNK, Kanto Freestyle Breakfast Breakfast, Uncle Moe's, Persia Grill, Samgyup MNL, and Tim Hortons accept gems instead of paying cash.
You can also use them to buy big tickets: Vespa, Ford, and Nissan are some of the Philippine merchants that accept payment in the form of LYKA Heritage.
In addition to their affiliate vendors, you can also use Gems while shopping at LYKA visual stores (formerly LYKA Shop ... yep, rapidly expanding).
ILYKA Mall is actually an e-commerce platform within the app. You can buy essentials like uploads, food items, gadgets, and more.
Who's on Lyka?
Apart from Ivana Alawi, celebs and inluencers like Liza Soberano, Nadine Luster, Yassi and Issa Pressman, Bela Padilla, Barbie Imperial, Gabbi Garcia, Khalil Ramos, Tim Yap, Coleen Garcia, Billy Crawford and Jamina Cruz are also here. app. Following the lead of these celebs and inluencers, more and more people have started downloading the social media app.
By writing, LYKA is currently the most downloaded free app on Google Play and the App Store.
Is it safe to use?
If you’ve ever seen Netflix’s Social Dilemma, you’ll know that data privacy has been a controversial topic in recent years. The same concern has been raised about Tiktok and any other free app that requires you to access personal information. Recently, WhatsApp made headlines after users expressed concern about its * new * policy, which now says it has the right to share the information it collects with you via the Facebook network. LYKA is impartial, especially with its monetary aspect appearing to be "too good to be true" to skeptics (and too anyone who knows the price of a peso).
On January 14, LYKA released an official statement on social media pages, specifically addressing a security breach that affected iOS 14 users. whether the system is closed.
"The previous glitch affecting IOS 14 has already been fixed and resolved in the last update four months ago. Our user privacy is our top priority. User data and information are kept completely confidential. LYKA will never endanger our users' security. glitches are constantly being tested and addressed. We have hired many engineers from Europe and India for the sole purpose of improving our platform security and improving the speed and reliability of our operating system. "
Read the full statement here:
In a video produced by Cryptors Cybersecurity founder and Youtuber Alexis Lingad, he goes on to talk about the app's privacy policy, especially the clause that says they can "disclose your information to a potential buyer (and his agents and advisers) about any actual or proposed purchase, merger or acquisition any part of our business, as long as we inform the consumer that they should use your personal information only for the purposes set out in this Privacy Policy. "
This means that while the app is free, it offers you to exchange your personal information as they will be able to track your behavior, interests, and contacts. Their users may also be harmless (such as targeted ads), but in the wrong hands, "there's a chance they might enter your personal information," Alexis said.
As a precautionary measure, the "behavioral addict" advises that, if you choose to download an app, you may choose to decline if you request access to your camera or SMS storage.
He clarifies, however, that while there may be negatives, the app does not appear to be a scam and can be used to make a profit, as Ivana Alawi did. (Of course, if you're not a celebrity, you shouldn't quit your day job right now.)
While the decision remains as to whether the app is completely safe to use or not, its growing list of vendors, celeb partners, and users only tells us that LYKA is here to stay. Whether you jump into the habit or not is up to you. ;)
The LYKA app is currently available on Google Play, the App Store, and the HUAWEI AppGallery.
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