Present age is called the age of Informatio. And mass media are the powerful and the most effective instruments of spreading or sharing information.With the advancement of digital technolog, mass media have become a powerful and quick means of communicatio, of broadcasting news and views,of disseminating ideas and messages,and making information available anywhere in the world.
The means of communicating news and information is termed as mass media.Mass media is classified in two categories-print media and electronic media.Print media include newspaper,magazines,journels and other printed materials,while electronic media include radio,televisio, Satellite channel, internet,cinema etc
Media is called the public forum or people's parliament.Media play the role of bridge between government and the mass people in times of different national need.Media do not simply provide people wigh information news and ideas,but also raise various issues on socio-econo-political matters.they also form consciousness and public opinions in different problems and issue. People express their opinions.through media various formats of programmes like talk show,street show,documentary live reporting video articles editorials on different local and global issues are broadcast and published.Media keep us updated about what is happening around the world.Media focus on various social evils political or economic crisises and guide people through them.
Today right to information is recognised as one of the fundamental rights of people,and media ensure this right
In today's world of globalization,the impact and influence of mass media is more than ever and all pervasive.Media affects and influence almost all aspects of our life.Mass media have a profound influence on people's thinking sentiment sensibilities and their mode of reactions.thus media can direct people to both constructive and destructive purposes.
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