Analysis of QKZ Enterprise SL - 2020 Best cheap earbuds

• What kind of segmentation strategy used?

• What is advantages of identifying and selling to segmented markets versus broadal markets?

• Impact of product differentiation in their other competitors.

I got a QKZ-CK5 earphone and I bought it in shoppee. This is my own analysis and based on my observation through their marketing strategy.

Well QKZ Enterprises SL segmented product it is an earphone,earbuds series and mobile accessories thru customers belong in audio, sports, gaming, technology industry. QKZ means “ Quality Know for Zero Defect” in this idea want to give a dynamic sound with metal bass enrich music to listener at very affordable prices. QKZ born in Bao’an District China in the year of 2005 their international office is located in Europe and for Asia located in Pakistan. Customers feedback and reviews resulting on one of the best budget earphone companies. Way back 2005 QKZ is divided into two subsidiary which is QKZ and KZ- Know for Zero Defect it is specialized in hybrid technology, balanced armature, zinc alloy earphone, CNC metal earphone, and Bluetooth 4.0 to 5.5 upgradable. The company have a many variety earbuds series that good for listening and feel the presence of music in this 21st century most people has a the capacity to buy smartphones and use for work,study, etc. Some of them want a good quality earphone for gaming,musics and having a good sound while watching movies.

So, the QKZ company developed a HIFI Stereo In-Ear detachable cable earphone which incline the ear to hear sound into smart noise reduction technology, filter out the noise environment pure sound, music or audio is more clearly fashion modelling senior beryllium alloys diaphragm, adopt to senior headset custom materials, voice more accurate, purer import CSR Bluetooth chip britain imported CSR master control chip, faster and more stable. Its is comfortable design that can be used more scenes it is good for sport industry which is QKZ Company offering a wired and wireless earbuds that may easy to use and to enhance your mood during your exercise.

Millennials is adopting a new technology so QKZ company developing a catchy feature and quality materials for affordable prices. The advantages of a segmented market are to divide the customers into a different group that may easy verify the customers needs and wants for a better earphone. It is not like a broader general market that you can distribute it in a whole market having and segmented market you can recognize and control the amount of product to produce and so that it make a better profit and focusing in target customers. The main concept of market segmentation is to know or to arrange your target customers. Able to manage and make a good market that is why a good market is a potential having a profitable customer. The product differentiation is a marketing strategy that make an effort to distinguish company products and services to its competitors. Differentiation is a way to know the uniqueness or what’s new to a product made by the company to satisfy the target customers.

Written by JvAnora