On 1 August 2017, workers at Three Square Market, a Wisconsin-based company specializing in vending machines, linedup in the office cafeteria to be implanted with microchips. One after the other, they held out a hand to a local tattoo artist who pushed a rice-grain sized implant into the flesh between the thumb and forefinger. The 41 employees who opted into the procedure received complimentary t-shirts that read “I Got Chipped”.
This wholesale implant event, organized by company management, dovetailedwith Three Square Market’s longer-term vision of a cashless payment system for their vending machines – workplace snacks purchased with a flick of the wrist. And the televised “chipping party” proved to be a savvy marketing tactic, the story picked up by media outlets from Moscow to Sydney.
But not all of the attention was positive. After the event, comments on Three Square Market’s Facebook page urgedemployees to quit. The company’s Google reviews page was inundated with one-star ratings. And Christian groups – convinced that the implants fulfilled an end-of-days prophecy where people are branded with “the mark of the beast” – accused the company of being the antichrist.
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