Persistence of teleworking, new consumption habits, recovery of the Chinese market… IT giants Apple and Samsung are surfing the crisis with record results.
The crisis and the pandemic have led to what Samsung qualifies as the “new normal” with the persistence of teleworking, ordering products on the internet, etc. A situation which inflates demand for IT products in general.
So much so that giants like Apple or Samsung are posting historic sales records.
The iPhone maker posted net profit of $ 28.7 billion in the first quarter of its lagged 2020/21 fiscal year, up more than 29% year-on-year. The brand's apple sales jumped 21% to $ 111.4 billion in the period ended Dec. 26.
Apple says thank you to the Chinese
The Cupertino giant in California benefited from high-performance iPhone sales , in particular thanks to the recovery of the Chinese market (whose sales reached a record) which brought it a total of 65.6 billion dollars (+ 17 %). "We are satisfied with the enthusiastic feedback from our customers on our state-of-the-art products that we delivered during the holiday season," Apple boss Tim Cook said in a statement.
Beyond the latest generation phones, the brand has seen its sales also boosted in all other categories of its products, Macs and iPads (+ 41%, to $ 8.4 billion). The same goes for the various accessories like the Apple Watch or the AirPods wireless headphones, whose sales increased by 30% to $ 13 billion.
Samsung expects global demand to rebound
At Samsung Electronics, we also rub our hands. Its operating profit increased by 26% over the period October-December to reach around 6.75 billion euros.
For the whole of 2020, Samsung's profit jumped 21.5% to around 20 billion euros.
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However, the South Korean electronics giant, which again anticipates strong demand for its portable products and in the data center sector, is being a little cautious. “For the future, Samsung Electronics expects its sales to“ weaken in the first quarter of 2021 ”before a“ rebound in global global demand ”.