Branding is a marketing practice of creating a symbolic identity represented by a name or design, which differentiates and identifies a product from other products. Branding helps your customers know what to expect from your products and services. It differentiates what you're offering from that of your competitors. Your brand is the representation of you and the type of perception people have about your business. Logo is one of the many areas that is used to develop a brand, it communicate your brand.
Importance Of Branding
Branding is important because
1. It helps you stand out in a saturated market: Consumers are far more likely to choose a brand that they recognise over something unfamiliar, even if they don't know a great deal about your company at the time.
2. Branding improves recognition: Customers or clients will recognise your business through your branding. if done well, it will give them the desired impression of your company.
3. Branding create trust: Branding presents your business in a professional way and customers or clients will trust your company and feel more comfortable giving you their hard-earned money.
4. Easy introduction of new products: If you have a loyal brand following, your customers will often be interested in your new products and even anticipate them being released.
5.Branding helps to attract your ideal clients. People connect with brands they share the same value with.
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