Purpose of communication

The view of communicative purposes is to persuade,to inform and to entertain

Communication to inform

This involves passing an information to the audience with the intent of educating or imparting knowledge

Communication to persuade

Persuation attempts to influence people's beliefs, attitudes, intentions, motivation or behaviour in relation to an event. Persuation is achieved through written or spoken communication that conveys information, thoughts, emotions, logic and augments

Persuasive communication achieves four things. Which are;

- Stimulation

- Call to action

- Increase consideration

- Tolerance for alternative perspectives