Social Media

Social media refers to websites and applications that are designed to allow people to share content quickly,efficiently,and in real time.Many peoole define social media as apps on their smart phones or tablet,but the truth is,this communication tool started with computers.Thid misconception stems from the fact that most social media users access their toolsvvua apps.

The ability to share photos,opinion, events etc in real-time has transformed the way we live and,also,the way we do business.

Retailers who use social media as an integral part of their marketing strategy usually see measurable results.But the key to successful social media is to not treat it as an extra appendage but to treat it with the same care,respect,and attention you do all of your marketing efforts.

One of the biggest mistakes retailers make is to open uo accounts on every social media Platform they think is relevant and then leave them alone with no activity.Having an acconut with any of the social media platforms does not mean your business is into social media any more than owning golf clubs makes you ready for the PGA.In fact,social media users are turned off by the retailers who opens accounts and does not engage with cilents and the public and consecutively become labeled a pretender.